Document Detail
Putting the consumer first a systematic review of the evidence of direct -to-consumer-advertising of prescription medicines
Abstract/OtherAbstract :
Not very long ago the advertising of prescription medicines was directed exclusively at doctors and other healthcare professionals. However, in recent times, there is increasing evidence that consumers need and seek more information concerning their health and well-being. This study focuses on DTCA by pharmaceutical companies; a practice that is polemical as it operates at the nexus of population healthcare and ‘for profit’ enterprise, and is thus still severely restricted in developed and developing nations of the world. Whilst much has been written about this topic, the consumer is not often the focus of the debate. This paper takes that perspective, presents the findings of a systematic review of the evidence and succeeds in propelling the debate to new heights.
Authors :
Harker, Michael., Harker, Debra.
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Contributors :
Publication Detail :
Publisher :  Lindfield, NSW : Australian and New Zealand Academy of Management,     Type :  conference paper     Format :  application/pdf    
Date Detail :
Subject :
Pharmaceutical policy, DTCA -- Medical Marketing -- Consumer needs -- Healthcare -- Advertising
Coverage :
Relation :
aCQUIRe [electronic resource] : Central Queensland University Institutional Repository., Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Rockhampton. : Central Queensland University, 2006. Refereed 1921047348
Source :
harker consumrer first.pdf, Harker, M, & Harker, D 2006, 'Putting the consumer first: a systematic review of the evidence of direct-to-consumer-advertising of prescription medicines ', Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", 6-9 December 2006, Central Queensland University, Rockhampton.
Copyright Information :
By submitting a Work to aCQUIRe the author(s) grant(s) to Central Queensland University permission to publish the Work under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs Licence., The ANZAM host, Central Queensland University intends to make all papers from this conference available on the World Wide Web for public access via aCQUIRe – our digital institutional repository. CQU papers will automatically be submitted to aCQUIRe. Papers from other institutions will also be included in the repository unless the submitting author elects not to do so by [advising] the YRD registration desk at Rydges by noon on the 9 December 2006.
Other Details :
Languages :  eng    
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