| A wonderful life or diarrhea and dry mouth? Policy issues of direct-to-consumer drug advertising on television. | |
| | |
MedLine Citation:
|
PMID: 17967146 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
|
Over $4 billion is being spent on direct-to-consumer advertising (DTCA) of prescription drugs. Although the greatest proportion of this media budget is spent on television, relatively few studies have investigated the key issues of DTCA on television (DTCA-TV), including fair balance, FDA regulations and if information or appeals is focused on more. This study found that emotional and rational appeals were used to a similar degree in DTCA-TV. Print tends to be more informative than TV. After developing a four-tiered classification scheme (lawbreakers, bare minimums, DTC main pack/peloton and proactives), this study found that DTCA-TV ads are not doing a good job of meeting the FDA's fair balance requirement, particularly in presenting risk information in a comprehensible manner. Today's new active healthcare consumers often want to learn what issues are important to consider when investigating drugs and how to evaluate alternative courses of treatment. Given the proportion of money spent on television, the medical industry is correct to be concerned that education does not appear more important to DTCA advertisers. |
| | |
Authors:
|
Wendy Macias; Kartik Pashupati; Liza Stavchansky Lewis |
Related Documents
:
|
10915456 - A medicare prescription drug benefit. 20863626 - Non-medical use of prescription drugs and sexual risk behavior in young adults. 18501866 - Dispensing pattern of generic and brand-name drugs in children. 7800326 - Use of menopausal estrogens and medroxyprogesterone in the united states, 1982-1992. 20558606 - Does homeopathy have anything to contribute to hormesis? 20047146 - Interactions between traditional chinese medicines and western therapeutics. |
Publication Detail:
|
Type: Journal Article |
Journal Detail:
|
Title: Health communication Volume: 22 ISSN: 1041-0236 ISO Abbreviation: Health Commun Publication Date: 2007 |
Date Detail:
|
Created Date: 2007-10-30 Completed Date: 2008-01-08 Revised Date: 2008-11-21 |
Medline Journal Info:
|
Nlm Unique ID: 8908762 Medline TA: Health Commun Country: United States |
Other Details:
|
Languages: eng Pagination: 241-52 Citation Subset: IM |
Affiliation:
|
Department of Advertising and Public Relations, Grady College of Journalism & Mass Communication, University of Georgia, Athens 30602, USA. wmacias@grady.uga.edu |
Export Citation:
|
APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
|
Advertising as Topic
/
economics,
standards,
trends* Drug Industry / economics, standards*, trends Drug Prescriptions / economics*, standards Guideline Adherence Humans Marketing of Health Services / economics, methods*, standards Television / economics, standards, statistics & numerical data United States United States Food and Drug Administration |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
Previous Document: Placing the burden on the individual: overweight and obesity in African American and mainstream wome...
Next Document: Turning "smoking man" images around: portrayals of smoking in men's magazines as a blueprint for smo...