Document Detail

The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam.
MedLine Citation:
PMID:  18486275     Owner:  NLM     Status:  MEDLINE    
The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of a common food (fish) in Vietnam. We seek to understand the role of norms in explaining intention to consume, and descriptive norms is included as extensions of traditional constructs such as attitude, social norms, and perceived behavioral control. The data were derived from a cross-sectional sample of 612 consumers. Structural equation modeling was applied to test the relationships between constructs, and evaluate the reliability and the validity of the constructs. The results indicate that the models fit well with the data. Attitude, social norms, descriptive norms and behavioral control all had significantly positive effect on behavioral intention. Finally, both intention and perceived behavioral control were highly associated with the frequency of consumption of the common food investigated.
Ho Huy Tuu; Svein Ottar Olsen; Duong Tri Thao; Nguyen Thi Kim Anh
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Publication Detail:
Type:  Journal Article; Multicenter Study; Research Support, Non-U.S. Gov't     Date:  2008-04-15
Journal Detail:
Title:  Appetite     Volume:  51     ISSN:  0195-6663     ISO Abbreviation:  Appetite     Publication Date:  2008 Nov 
Date Detail:
Created Date:  2008-09-05     Completed Date:  2009-01-23     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  England    
Other Details:
Languages:  eng     Pagination:  546-51     Citation Subset:  IM    
Economics Faculty, University of Nhatrang, N-02 Nguyen Dinh Chieu, Nhatrang, Viet Nam.
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MeSH Terms
Attitude to Health*
Choice Behavior
Cross-Sectional Studies
Diet / psychology*,  standards
Diet Surveys
Food Habits / psychology*
Food Preferences
Health Food*
Health Knowledge, Attitudes, Practice
Middle Aged
Young Adult

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