Document Detail

The referring physician: the key to a successful marketing analysis and program.
MedLine Citation:
PMID:  10268565     Owner:  NLM     Status:  MEDLINE    
There are a variety of marketing approaches available to hospitals to help maintain and/or increase their influence in the competitive health care system. This article will focus on one important but relatively ignored aspect tha must be an integral part of any successful hospital marketing program. Referring physicians and the network this group forms around a hospital through the different referral patterns is of primary influence on the hospital's future. This article supports the thesis that the hospital's eventual survival or demise is directly linked to this often unconscious referral network.
E A Simendinger; M C Lekas
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Health care strategic management     Volume:  2     ISSN:  0742-1478     ISO Abbreviation:  Health Care Strateg Manage     Publication Date:  1984 Oct 
Date Detail:
Created Date:  1984-12-05     Completed Date:  1984-12-05     Revised Date:  2000-12-18    
Medline Journal Info:
Nlm Unique ID:  8405900     Medline TA:  Health Care Strateg Manage     Country:  UNITED STATES    
Other Details:
Languages:  eng     Pagination:  14-6     Citation Subset:  H    
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MeSH Terms
Hospitals / utilization*
Marketing of Health Services*
Referral and Consultation*
United States

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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