Document Detail

A practitioner's guide to persuasion: an overview of 15 selected persuasion theories, models and frameworks.
MedLine Citation:
PMID:  19136229     Owner:  NLM     Status:  MEDLINE    
OBJECTIVE: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. RESULTS: The theories are categorized as message effects models, attitude-behavior approaches, cognitive processing theories and models, consistency theories, inoculation theory, and functional approaches. CONCLUSIONS: As it is often the intent of a practitioner to shape, reinforce, or change a patient's behavior, familiarity with theories of persuasion may lead to the development of novel communication approaches with existing patients. PRACTICE IMPLICATIONS: This article serves as an introductory primer to theories of persuasion with applications to health communication research. Understanding key constructs and general formulations of persuasive theories may allow practitioners to employ useful theoretical frameworks when interacting with patients.
Kenzie A Cameron
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Publication Detail:
Type:  Journal Article; Review     Date:  2009-01-10
Journal Detail:
Title:  Patient education and counseling     Volume:  74     ISSN:  0738-3991     ISO Abbreviation:  Patient Educ Couns     Publication Date:  2009 Mar 
Date Detail:
Created Date:  2009-02-23     Completed Date:  2009-06-02     Revised Date:  2010-10-01    
Medline Journal Info:
Nlm Unique ID:  8406280     Medline TA:  Patient Educ Couns     Country:  Ireland    
Other Details:
Languages:  eng     Pagination:  309-17     Citation Subset:  N    
Division of General Internal Medicine and Center for Communication in Healthcare at the Institute for Healthcare Studies, Northwestern University Feinberg School of Medicine, Chicago, IL 60611, USA.
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MeSH Terms
Attitude to Health
Cognitive Dissonance
Health Behavior
Health Knowledge, Attitudes, Practice
Models, Educational*
Models, Psychological*
Models, Theoretical*
Patient Education as Topic / organization & administration
Persuasive Communication*
Professional-Patient Relations*
Psychology, Educational
Reinforcement (Psychology)
Research / organization & administration*
Erratum In:
Patient Educ Couns. 2009 Aug;76(2):291

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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