Document Detail

The phenomenology of food cravings: the role of mental imagery.
MedLine Citation:
PMID:  16112776     Owner:  NLM     Status:  MEDLINE    
The study aimed to investigate the role of mental imagery in the experience of food cravings. A sample of 130 undergraduate students was first asked to recall and rate a previous food craving experience. Second, they were asked to imagine themselves eating their favourite food and to rate the involvement of different sensory modalities. It was found that mental imagery was a key element in both the retrospective craving experience and the current food induction. In particular, craving intensity was related to the vividness of the food image (r = .46). The specific sensory modalities most involved were visual (39.7%) and gustatory (30.6%), followed by olfactory (15.8%). There was little involvement of auditory or tactile modalities. It was concluded that cognitive experimental techniques aimed at reducing the vividness of visual, gustatory or olfactory imagery, might usefully be deployed to reduce unwanted food cravings.
M Tiggemann; E Kemps
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't     Date:  2005-08-19
Journal Detail:
Title:  Appetite     Volume:  45     ISSN:  0195-6663     ISO Abbreviation:  Appetite     Publication Date:  2005 Dec 
Date Detail:
Created Date:  2005-11-21     Completed Date:  2006-03-13     Revised Date:  2006-11-15    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  England    
Other Details:
Languages:  eng     Pagination:  305-13     Citation Subset:  IM    
School of Psychology, Flinders University, Adelaide 5001, Australia.
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MeSH Terms
Appetite / physiology*
Arousal / physiology*
Food / classification
Food Preferences / psychology*
Imagination / physiology*
Mental Recall
Satiety Response / physiology
Taste / physiology

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