| The new threat of digital marketing. | |
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MedLine Citation:
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PMID: 22643172 Owner: NLM Status: In-Data-Review |
Abstract/OtherAbstract:
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Because of their avid use of new media and their increased spending power, children and teens have become primary targets of a new "media and marketing ecosystem." The digital marketplace is undergoing rapid innovation as new technologies and software applications continue to reshape the media landscape and user behaviors. The advertising industry, in many instances led by food and beverage marketers, is purposefully exploiting the special relationship that youth have with new media, as online marketing campaigns create unprecedented intimacies between adolescents and the brands and products that now literally surround them. |
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Authors:
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Kathryn C Montgomery; Jeff Chester; Sonya A Grier; Lori Dorfman |
Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Pediatric clinics of North America Volume: 59 ISSN: 1557-8240 ISO Abbreviation: Pediatr. Clin. North Am. Publication Date: 2012 Jun |
Date Detail:
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Created Date: 2012-05-30 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 0401126 Medline TA: Pediatr Clin North Am Country: United States |
Other Details:
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Languages: eng Pagination: 659-75 Citation Subset: AIM; IM |
Copyright Information:
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Copyright © 2012 Elsevier Inc. All rights reserved. |
Affiliation:
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School of Communication, American University, 4400 Massachusetts Avenue, NW, Washington, DC 20016, USA. |
Export Citation:
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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