Document Detail


The new threat of digital marketing.
MedLine Citation:
PMID:  22643172     Owner:  NLM     Status:  In-Data-Review    
Abstract/OtherAbstract:
Because of their avid use of new media and their increased spending power, children and teens have become primary targets of a new "media and marketing ecosystem." The digital marketplace is undergoing rapid innovation as new technologies and software applications continue to reshape the media landscape and user behaviors. The advertising industry, in many instances led by food and beverage marketers, is purposefully exploiting the special relationship that youth have with new media, as online marketing campaigns create unprecedented intimacies between adolescents and the brands and products that now literally surround them.
Authors:
Kathryn C Montgomery; Jeff Chester; Sonya A Grier; Lori Dorfman
Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Pediatric clinics of North America     Volume:  59     ISSN:  1557-8240     ISO Abbreviation:  Pediatr. Clin. North Am.     Publication Date:  2012 Jun 
Date Detail:
Created Date:  2012-05-30     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0401126     Medline TA:  Pediatr Clin North Am     Country:  United States    
Other Details:
Languages:  eng     Pagination:  659-75     Citation Subset:  AIM; IM    
Copyright Information:
Copyright © 2012 Elsevier Inc. All rights reserved.
Affiliation:
School of Communication, American University, 4400 Massachusetts Avenue, NW, Washington, DC 20016, USA.
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