| A marketing strategy for the dental public health profession: what is it? Why is it needed? | |
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MedLine Citation:
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PMID: 3422317 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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A personnel management problem exists within dental public health that interferes with its mission of improving the nation's oral health. A major cause of this problem may be that many administrators who write position descriptions and hire professional staff are unaware of differences between clinical and public health dental practitioners. A marketing plan has been developed to address this lack of awareness about proper use of dental public health professionals. Its main goal is to establish more appropriate personnel and employment practices within dental public health. The expected outcomes of this plan could assist both recipients of dental public health services and members of the profession. The purpose of this article is to introduce the marketing strategy to dental public health professionals. |
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Authors:
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L Simon-Rusinowitz |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Journal of public health dentistry Volume: 48 ISSN: 0022-4006 ISO Abbreviation: J Public Health Dent Publication Date: 1988 |
Date Detail:
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Created Date: 1988-03-04 Completed Date: 1988-03-04 Revised Date: 2009-11-11 |
Medline Journal Info:
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Nlm Unique ID: 0014207 Medline TA: J Public Health Dent Country: UNITED STATES |
Other Details:
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Languages: eng Pagination: 45-51 Citation Subset: D; IM |
Affiliation:
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Fellowship Programs in Applied Gerontology, Gerontological Society of America, Washington, DC 20005. |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Administrative Personnel Attitude of Health Personnel Costs and Cost Analysis Dental Facilities Dental Hygienists / supply & distribution Dentists / supply & distribution Employment Humans Marketing of Health Services* Personnel Management* Personnel Selection Pilot Projects Public Health Dentistry* / economics, manpower |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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