Document Detail


A marketing strategy for the dental public health profession: what is it? Why is it needed?
MedLine Citation:
PMID:  3422317     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
A personnel management problem exists within dental public health that interferes with its mission of improving the nation's oral health. A major cause of this problem may be that many administrators who write position descriptions and hire professional staff are unaware of differences between clinical and public health dental practitioners. A marketing plan has been developed to address this lack of awareness about proper use of dental public health professionals. Its main goal is to establish more appropriate personnel and employment practices within dental public health. The expected outcomes of this plan could assist both recipients of dental public health services and members of the profession. The purpose of this article is to introduce the marketing strategy to dental public health professionals.
Authors:
L Simon-Rusinowitz
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Journal of public health dentistry     Volume:  48     ISSN:  0022-4006     ISO Abbreviation:  J Public Health Dent     Publication Date:  1988  
Date Detail:
Created Date:  1988-03-04     Completed Date:  1988-03-04     Revised Date:  2009-11-11    
Medline Journal Info:
Nlm Unique ID:  0014207     Medline TA:  J Public Health Dent     Country:  UNITED STATES    
Other Details:
Languages:  eng     Pagination:  45-51     Citation Subset:  D; IM    
Affiliation:
Fellowship Programs in Applied Gerontology, Gerontological Society of America, Washington, DC 20005.
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MeSH Terms
Descriptor/Qualifier:
Administrative Personnel
Attitude of Health Personnel
Costs and Cost Analysis
Dental Facilities
Dental Hygienists / supply & distribution
Dentists / supply & distribution
Employment
Humans
Marketing of Health Services*
Personnel Management*
Personnel Selection
Pilot Projects
Public Health Dentistry* / economics,  manpower

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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