Document Detail

The linear interaction model of personality effects in health communication.
MedLine Citation:
PMID:  12553779     Owner:  NLM     Status:  MEDLINE    
The recent growth of research in message tailoring has opened up new avenues for researchers to use personality variables for message delivery. This article builds on research on idiocentrism and self-monitoring to propose a framework for message appeal construction. Based on a scheme for appeal categorization borrowed from commercial marketing, the article suggests that low and high idiocentrics differ from each other in the way they respond to appeal types. Similarly, significant differences are demonstrated between low and high self-monitors in the realm of their response to message appeals. A linear interaction model is proposed to document the combined effects of self-monitoring and idiocentrism.
Mohan Jyoti Dutta-Bergman
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Publication Detail:
Type:  Clinical Trial; Journal Article; Randomized Controlled Trial    
Journal Detail:
Title:  Health communication     Volume:  15     ISSN:  1041-0236     ISO Abbreviation:  Health Commun     Publication Date:  2003  
Date Detail:
Created Date:  2003-01-29     Completed Date:  2003-02-20     Revised Date:  2004-11-17    
Medline Journal Info:
Nlm Unique ID:  8908762     Medline TA:  Health Commun     Country:  United States    
Other Details:
Languages:  eng     Pagination:  101-15     Citation Subset:  IM    
Department of Communications, Purdue University, USA.
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MeSH Terms
Acquired Immunodeficiency Syndrome / prevention & control
Analysis of Variance
Linear Models
Models, Psychological*
Persuasive Communication*
Social Marketing*

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