| The linear interaction model of personality effects in health communication. | |
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MedLine Citation:
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PMID: 12553779 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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The recent growth of research in message tailoring has opened up new avenues for researchers to use personality variables for message delivery. This article builds on research on idiocentrism and self-monitoring to propose a framework for message appeal construction. Based on a scheme for appeal categorization borrowed from commercial marketing, the article suggests that low and high idiocentrics differ from each other in the way they respond to appeal types. Similarly, significant differences are demonstrated between low and high self-monitors in the realm of their response to message appeals. A linear interaction model is proposed to document the combined effects of self-monitoring and idiocentrism. |
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Authors:
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Mohan Jyoti Dutta-Bergman |
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Publication Detail:
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Type: Clinical Trial; Journal Article; Randomized Controlled Trial |
Journal Detail:
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Title: Health communication Volume: 15 ISSN: 1041-0236 ISO Abbreviation: Health Commun Publication Date: 2003 |
Date Detail:
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Created Date: 2003-01-29 Completed Date: 2003-02-20 Revised Date: 2004-11-17 |
Medline Journal Info:
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Nlm Unique ID: 8908762 Medline TA: Health Commun Country: United States |
Other Details:
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Languages: eng Pagination: 101-15 Citation Subset: IM |
Affiliation:
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Department of Communications, Purdue University, USA. mdutta-bergman@sla.purdue.edu |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Acquired Immunodeficiency Syndrome
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prevention & control Adult Analysis of Variance Female Humans Linear Models Male Minnesota Models, Psychological* Personality* Persuasive Communication* Social Marketing* |
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