| An investigative model evaluating how consumers process pictorial information on nonprescription medication labels. | |
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MedLine Citation:
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PMID: 10168485 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Currently, marketed over-the-counter (OTC) medication labels were simulated and tested in a controlled environment to understand consumer evaluation of OTC label information. Two factors, consumers' age (younger and older adults) and label designs (picture-only, verbal-only, congruent picture-verbal, and noncongruent picture-verbal) were controlled and tested to evaluate consumer information processing. The effects exerted by the independent variables, namely, comprehension of label information (understanding) and product evaluations (satisfaction, certainty, and perceived confusion) were evaluated on the dependent variable purchase intention. Intention measured as purchase recommendation was significantly related to product evaluations and affected by the factor label design. Participants' level of perceived confusion was more important than actual understanding of information on OTC medication labels. A Label Evaluation Process Model was developed which could be used for future testing of OTC medication labels. |
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Authors:
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S S Sansgiry; P S Cady |
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Publication Detail:
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Type: Comparative Study; Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Health marketing quarterly Volume: 14 ISSN: 0735-9683 ISO Abbreviation: Health Mark Q Publication Date: 1997 |
Date Detail:
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Created Date: 1997-08-15 Completed Date: 1997-08-15 Revised Date: 2008-11-21 |
Medline Journal Info:
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Nlm Unique ID: 8306485 Medline TA: Health Mark Q Country: UNITED STATES |
Other Details:
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Languages: eng Pagination: 71-90 Citation Subset: H |
Affiliation:
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College of Pharmacy, Idaho State University, Pocatello 83209, USA. |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adolescent Adult Age Factors Aged Aged, 80 and over Consumer Satisfaction / statistics & numerical data* Decision Making Drug Labeling / standards* Female Humans Male Mental Processes Middle Aged Models, Psychological Nonprescription Drugs* Perception Questionnaires United States |
| Chemical | |
Reg. No./Substance:
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0/Nonprescription Drugs |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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