| The growth, characteristics, and future of online CME. | |
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MedLine Citation:
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PMID: 20222035 Owner: NLM Status: In-Process |
Abstract/OtherAbstract:
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INTRODUCTION: Physician use of online continuing medical education (CME) is growing, but there are conflicting data on the uptake of online CME and few details on this market. METHODS: Analyses of 11 years of data from the Accreditation Council for Continuing Medical Education (ACCME) and a survey of 272 publicly available CME Web sites. RESULTS: The data suggest that online CME was 6.9%-8.8% of CME consumed in 2008. If previous exponential growth continues, online CME is likely to be 50% of all CME consumed within 7-10 years. Most (60%) online CME is produced by medical publishing and education companies. The online CME marketplace is consolidating, with 16% of surveyed sites providing 76% of available credits. Currently, 70% of online CME is offered at $10 or less per credit. Most online CME uses low-technology educational approaches, such as pure text and repurposed live lectures. DISCUSSION: Online CME use is growing rapidly and is likely to be half of all CME consumed by practicing physicians within a few years. The pattern is consistent with Christensen's model of "disruptive innovation," whereby an innovative technology eventually displaces an incumbent technology by first providing a relatively low-quality, low-cost product that meets the needs of unserved customers. The technologies being developed for online CME may facilitate broader changes in medical education as well. |
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Authors:
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John M Harris; Bernard M Sklar; Robert W Amend; Cheryl Novalis-Marine |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: The Journal of continuing education in the health professions Volume: 30 ISSN: 1708-8321 ISO Abbreviation: J Contin Educ Health Prof Publication Date: 2010 |
Date Detail:
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Created Date: 2010-03-16 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 8805847 Medline TA: J Contin Educ Health Prof Country: United States |
Other Details:
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Languages: eng Pagination: 3-10 Citation Subset: IM |
Affiliation:
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Medical Directions, Inc., Tucson, AZ 85712, USA. sharris@md-inc.com |
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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