| An exploratory analysis of consumer recognition of direct-to-consumer advertising of prescription medications. | |
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MedLine Citation:
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PMID: 10281388 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Consumer knowledge of direct-to-consumer prescription drug advertising was explored by assessing consumer recognition of the direct advertising of Pneumovax by Merck, Sharp and Dohme. Consumer attitudes, medical condition, and demographic characteristics were the central issues of the survey instrument used in the 139 personal interviews conducted. Results indicate 12% of consumers were aware of the Pneumovax promotion. Consumer attitudes were favorable, and the majority of respondents indicated they would ask their physician about advertised prescription medicines. |
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Authors:
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M Perri; A A Nelson |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Journal of health care marketing Volume: 7 ISSN: 0737-3252 ISO Abbreviation: J Health Care Mark Publication Date: 1987 Mar |
Date Detail:
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Created Date: 1987-05-18 Completed Date: 1987-05-18 Revised Date: 2008-11-21 |
Medline Journal Info:
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Nlm Unique ID: 9875249 Medline TA: J Health Care Mark Country: UNITED STATES |
Other Details:
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Languages: eng Pagination: 9-17 Citation Subset: H |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adolescent Adult Advertising as Topic / methods* Attitude Consumer Participation* Data Collection Drug Industry* Drug Information Services* Drug Prescriptions* Female Humans Male Middle Aged Statistics as Topic United States |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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