Document Detail

An exploration of parents' food purchasing behaviours.
MedLine Citation:
PMID:  19616050     Owner:  NLM     Status:  MEDLINE    
A qualitative study explored factors that influence parents' food purchasing behaviours in supermarkets and away-from-home settings, particularly the role played by nutrition information. Individual in-depth interviews were conducted with 15 parents of young children in a provincial city in New Zealand. A semi-structured protocol was used to elicit factors influencing food purchases and explore the understanding and influence of existing nutrition labels. Thematic analysis revealed that while parents wish to select good food for their families, practical factors dominate their decisions. Nutrition labels had little reported influence on food choice, largely because parents face competing demands when selecting food for their families. These factors militate against use of detailed nutrition information, especially formats that require considerable effort to comprehend.
Ninya Maubach; Janet Hoek; Tim McCreanor
Publication Detail:
Type:  Journal Article     Date:  2009-07-16
Journal Detail:
Title:  Appetite     Volume:  53     ISSN:  1095-8304     ISO Abbreviation:  Appetite     Publication Date:  2009 Dec 
Date Detail:
Created Date:  2009-11-27     Completed Date:  2010-02-17     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  England    
Other Details:
Languages:  eng     Pagination:  297-302     Citation Subset:  IM    
Department of Communication, Journalism and Marketing, Massey University, New Zealand.
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MeSH Terms
Child, Preschool
Costs and Cost Analysis
Food / economics
Food Labeling
Food Preferences*
Health Knowledge, Attitudes, Practice
Health Promotion
New Zealand
Nutritive Value
Parents / psychology*

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