Document Detail

[The effect of priming of a diet goal on the implicit evaluations of goal and temptation relevant targets].
MedLine Citation:
PMID:  23214086     Owner:  NLM     Status:  In-Process    
This research investigated how to overcome temptations and protect high-order goals while pursuing a goal. We hypothesized that in order to promote self-regulation, individuals non-cousciously engage in asymmetric evaluative responses to goal-relevant and temptation-relevant stimuli. In an experiment, we manipulated either diet goal or academic goal. Then, we measured evaluations of either sugary drinks (e.g., Coke, Fanta) or healthy drinks (e.g., Healthya Green Tea, Black Oolong Tea). The results showed that participants who activated a diet goal had significantly more positive evaluations of healthy drinks than sugary drinks. In addition, this tendency was moderated by the means of dieting (i.e., only participants who cut down on sweets when going on a diet). The role of non-consious asymmetric evaluations for self-regulation is discussed.
Osamu Higuchi; Kenji Hanita; Mai Kobayashi; Hideya Kitamura
Publication Detail:
Type:  English Abstract; Journal Article    
Journal Detail:
Title:  Shinrigaku kenkyu : The Japanese journal of psychology     Volume:  83     ISSN:  0021-5236     ISO Abbreviation:  Shinrigaku Kenkyu     Publication Date:  2012 Oct 
Date Detail:
Created Date:  2012-12-07     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0413571     Medline TA:  Shinrigaku Kenkyu     Country:  Japan    
Other Details:
Languages:  jpn     Pagination:  363-8     Citation Subset:  IM    
Graduate School of Social Sciences, Hitotsubashi University, Naka, Kunitachi 186-8601, Japan.
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