| [The effect of priming of a diet goal on the implicit evaluations of goal and temptation relevant targets]. | |
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MedLine Citation:
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PMID: 23214086 Owner: NLM Status: In-Process |
Abstract/OtherAbstract:
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This research investigated how to overcome temptations and protect high-order goals while pursuing a goal. We hypothesized that in order to promote self-regulation, individuals non-cousciously engage in asymmetric evaluative responses to goal-relevant and temptation-relevant stimuli. In an experiment, we manipulated either diet goal or academic goal. Then, we measured evaluations of either sugary drinks (e.g., Coke, Fanta) or healthy drinks (e.g., Healthya Green Tea, Black Oolong Tea). The results showed that participants who activated a diet goal had significantly more positive evaluations of healthy drinks than sugary drinks. In addition, this tendency was moderated by the means of dieting (i.e., only participants who cut down on sweets when going on a diet). The role of non-consious asymmetric evaluations for self-regulation is discussed. |
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Authors:
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Osamu Higuchi; Kenji Hanita; Mai Kobayashi; Hideya Kitamura |
Publication Detail:
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Type: English Abstract; Journal Article |
Journal Detail:
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Title: Shinrigaku kenkyu : The Japanese journal of psychology Volume: 83 ISSN: 0021-5236 ISO Abbreviation: Shinrigaku Kenkyu Publication Date: 2012 Oct |
Date Detail:
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Created Date: 2012-12-07 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 0413571 Medline TA: Shinrigaku Kenkyu Country: Japan |
Other Details:
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Languages: jpn Pagination: 363-8 Citation Subset: IM |
Affiliation:
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Graduate School of Social Sciences, Hitotsubashi University, Naka, Kunitachi 186-8601, Japan. ohgc.29@gmail.com |
Export Citation:
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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