| The effect of price increases on contraceptive sales in Bangladesh. | |
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MedLine Citation:
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PMID: 8200877 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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In April 1990, the prices of five brands of contraceptives in the Bangladesh social marketing project were increased, by an average of 60%. The impact on condom sales was immediate and severe, with sales for the following 12 months dropping by 46% from the average during the preceding 12 months. The effect on oral contraceptive sales was less dramatic: average sales in the year following the increases dropped slightly despite a previously established pattern of rapidly rising sales. There appears no reasonable combination of events other than the price increase itself to explain most of the difference. Given the continuing increases in sales of condoms and pills in the Bangladesh social marketing project, the US Agency for International Development, which funds the project, demanded in April 1990 that the prices of 5 contraceptive brands be increased. Prices were raised by an average of 60%. The volume of condom sales over the next 12 months dropped 46% from the average over the preceding 12 months. The average sales of oral contraceptives, however, declined only slightly albeit during a previously established pattern of rapidly rising sales. Declines in sales volume logically appear to be the direct result of product price increases. Sections discuss project background and the setting in Bangladesh. The authors conclude that when price increases are made on commodities in such social marketing programs, they must be imposed gradually and cautiously, in keeping with inflation, and with consideration of the actual buying power of intended beneficiaries. The different reactions to price changes of 2 different pill brands also prompted a note on the potential importance of market segmentation. |
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Authors:
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R L Ciszewski; P D Harvey |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Journal of biosocial science Volume: 26 ISSN: 0021-9320 ISO Abbreviation: J Biosoc Sci Publication Date: 1994 Jan |
Date Detail:
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Created Date: 1994-07-05 Completed Date: 1994-07-05 Revised Date: 2004-11-17 |
Medline Journal Info:
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Nlm Unique ID: 0177346 Medline TA: J Biosoc Sci Country: ENGLAND |
Other Details:
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Languages: eng Pagination: 25-35 Citation Subset: IM; J |
Affiliation:
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Population Services International, Washington, DC. |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Bangladesh Condoms / economics*, utilization* Contraceptives, Oral / economics*, therapeutic use* Cost-Benefit Analysis Costs and Cost Analysis Family Planning Services / economics* Health Services Needs and Demand Humans Inflation, Economic / trends* Marketing of Health Services Poverty |
| Chemical | |
Reg. No./Substance:
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0/Contraceptives, Oral |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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