| The effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among children. | |
| | |
MedLine Citation:
|
PMID: 23269821 Owner: NLM Status: Publisher |
Abstract/OtherAbstract:
|
BACKGROUND: Previous studies have focused on the effects of television advertising on the energy intake of children. However, the rapidly changing food-marketing landscape requires research to measure the effects of nontraditional forms of marketing on the health-related behaviors of children. OBJECTIVES: The main aim of this study was to examine the effect of advergames that promote energy-dense snacks or fruit on children's ad libitum snack and fruit consumption and to examine whether this consumption differed according to brand and product type (energy-dense snacks and fruit). The second aim was to examine whether advergames can stimulate fruit intake. DESIGN: We used a randomized between-subject design with 270 children (age: 8-10 y) who played an advergame that promoted energy-dense snacks (n = 69), fruit (n = 67), or nonfood products (n = 65) or were in the control condition (n = 69). Subsequently, we measured the free intake of energy-dense snacks and fruit. The children then completed questionnaire measures, and we weighed and measured them. RESULTS: The main finding was that playing an advergame containing food cues increased the general energy intake, regardless of the advertised brand or product type (energy-dense snacks or fruit), and this activity particularly increased the intake of energy-dense snack foods. Children who played the fruit version of the advergame did not eat significantly more fruit than did those in the other groups. CONCLUSION: The findings suggest that playing advergames that promote food, including either high energy-dense snacks or fruit, increases the energy intake in children. This trial was registered at www.controlled-trials.com as ISRCTN17013832. |
| | |
Authors:
|
Frans Folkvord; Doeschka J Anschütz; Moniek Buijzen; Patti M Valkenburg |
Publication Detail:
|
Type: JOURNAL ARTICLE Date: 2012-12-26 |
Journal Detail:
|
Title: The American journal of clinical nutrition Volume: - ISSN: 1938-3207 ISO Abbreviation: Am. J. Clin. Nutr. Publication Date: 2012 Dec |
Date Detail:
|
Created Date: 2012-12-27 Completed Date: - Revised Date: - |
Medline Journal Info:
|
Nlm Unique ID: 0376027 Medline TA: Am J Clin Nutr Country: - |
Other Details:
|
Languages: ENG Pagination: - Citation Subset: - |
Affiliation:
|
Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, Netherlands, and the Behavioural Science Institute, Radboud University, Nijmegen, Netherlands. |
Export Citation:
|
APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
|
|
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
Previous Document: Dietary fiber intake and risk of hormonal receptor defined breast cancer in the European Prospective...
Next Document: The Rnf Complex of Clostridium ljungdahlii Is a Proton-Translocating Ferredoxin:NAD+ Oxidoreductase ...