Document Detail

The effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among children.
MedLine Citation:
PMID:  23269821     Owner:  NLM     Status:  Publisher    
BACKGROUND: Previous studies have focused on the effects of television advertising on the energy intake of children. However, the rapidly changing food-marketing landscape requires research to measure the effects of nontraditional forms of marketing on the health-related behaviors of children. OBJECTIVES: The main aim of this study was to examine the effect of advergames that promote energy-dense snacks or fruit on children's ad libitum snack and fruit consumption and to examine whether this consumption differed according to brand and product type (energy-dense snacks and fruit). The second aim was to examine whether advergames can stimulate fruit intake. DESIGN: We used a randomized between-subject design with 270 children (age: 8-10 y) who played an advergame that promoted energy-dense snacks (n = 69), fruit (n = 67), or nonfood products (n = 65) or were in the control condition (n = 69). Subsequently, we measured the free intake of energy-dense snacks and fruit. The children then completed questionnaire measures, and we weighed and measured them. RESULTS: The main finding was that playing an advergame containing food cues increased the general energy intake, regardless of the advertised brand or product type (energy-dense snacks or fruit), and this activity particularly increased the intake of energy-dense snack foods. Children who played the fruit version of the advergame did not eat significantly more fruit than did those in the other groups. CONCLUSION: The findings suggest that playing advergames that promote food, including either high energy-dense snacks or fruit, increases the energy intake in children. This trial was registered at as ISRCTN17013832.
Frans Folkvord; Doeschka J Anschütz; Moniek Buijzen; Patti M Valkenburg
Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2012-12-26
Journal Detail:
Title:  The American journal of clinical nutrition     Volume:  -     ISSN:  1938-3207     ISO Abbreviation:  Am. J. Clin. Nutr.     Publication Date:  2012 Dec 
Date Detail:
Created Date:  2012-12-27     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0376027     Medline TA:  Am J Clin Nutr     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, Netherlands, and the Behavioural Science Institute, Radboud University, Nijmegen, Netherlands.
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