| A decision-making process model of young online shoppers. | |
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MedLine Citation:
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PMID: 19025465 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Based on the concepts of brand equity, means-end chain, and Web site trust, this study proposes a novel model called the consumption decision-making process of adolescents (CDMPA) to understand adolescents' Internet consumption habits and behavioral intention toward particular sporting goods. The findings of the CDMPA model can help marketers understand adolescents' consumption preferences and habits for developing effective Internet marketing strategies. |
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Authors:
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Chin-Feng Lin; Hui-Fang Wang |
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Publication Detail:
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Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society Volume: 11 ISSN: 1557-8364 ISO Abbreviation: Cyberpsychol Behav Publication Date: 2008 Dec |
Date Detail:
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Created Date: 2008-12-16 Completed Date: 2009-03-31 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9804397 Medline TA: Cyberpsychol Behav Country: United States |
Other Details:
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Languages: eng Pagination: 759-61 Citation Subset: IM |
Affiliation:
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Department of Leisure Management, National Pingtung Institute of Commerce, Pingtung, Taiwan, Republic of China. cfl@npic.edu.tw |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adolescent Child Commerce / statistics & numerical data* Communication* Decision Making* Female Humans Internet / statistics & numerical data* Male Questionnaires Taiwan / epidemiology |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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