Document Detail

A decision-making process model of young online shoppers.
MedLine Citation:
PMID:  19025465     Owner:  NLM     Status:  MEDLINE    
Based on the concepts of brand equity, means-end chain, and Web site trust, this study proposes a novel model called the consumption decision-making process of adolescents (CDMPA) to understand adolescents' Internet consumption habits and behavioral intention toward particular sporting goods. The findings of the CDMPA model can help marketers understand adolescents' consumption preferences and habits for developing effective Internet marketing strategies.
Chin-Feng Lin; Hui-Fang Wang
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society     Volume:  11     ISSN:  1557-8364     ISO Abbreviation:  Cyberpsychol Behav     Publication Date:  2008 Dec 
Date Detail:
Created Date:  2008-12-16     Completed Date:  2009-03-31     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9804397     Medline TA:  Cyberpsychol Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  759-61     Citation Subset:  IM    
Department of Leisure Management, National Pingtung Institute of Commerce, Pingtung, Taiwan, Republic of China.
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MeSH Terms
Commerce / statistics & numerical data*
Decision Making*
Internet / statistics & numerical data*
Taiwan / epidemiology

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