Document Detail

A comparison of organic and conventional fresh produce buyers in the Boston area.
MedLine Citation:
PMID:  11110219     Owner:  NLM     Status:  MEDLINE    
Food safety concerns and the demand for organically grown produce have increased significantly in the United States over the last decade. Key differences in lifestyle characteristics, food safety attitudes and beliefs, perceived food safety risks, and valuation of health risk reductions between organic and conventional food buyers remain largely unknown, however. To better characterize how buyers of organic fresh produce differ from their conventional counterparts, over 700 food shoppers were sampled from ten major retail stores in the Boston area. Survey results show that self-reported organic buyers are more likely than conventional buyers to engage in a variety of health-promoting and environmentally friendly behaviors. Organic buyers are less trusting of federal food safety agencies than are conventional buyers, and perceive greater benefits associated with organically grown produce than do their conventional counterparts. Further, organic buyers have significantly higher risk perceptions than do conventional buyers for food safety hazards associated with conventionally grown produce. Compared to conventional buyers, organic produce buyers also perceive significant risk reductions associated with switching to organically grown produce and are willing to pay a higher price to reduce perceived food safety risks. Few sociodemographic differences between buyer types were observed, possibly due to how organic and conventional food stores were matched. Survey findings highlight the need for greater public education about a range of food safety issues and farming practices to ensure that consumers are making informed decisions in the marketplace.
P R Williams; J K Hammitt
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Publication Detail:
Type:  Comparative Study; Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Risk analysis : an official publication of the Society for Risk Analysis     Volume:  20     ISSN:  0272-4332     ISO Abbreviation:  Risk Anal.     Publication Date:  2000 Oct 
Date Detail:
Created Date:  2001-02-02     Completed Date:  2001-02-02     Revised Date:  2006-11-15    
Medline Journal Info:
Nlm Unique ID:  8109978     Medline TA:  Risk Anal     Country:  UNITED STATES    
Other Details:
Languages:  eng     Pagination:  735-46     Citation Subset:  IM    
Center for Risk Analysis, Harvard School of Public Health, Boston, MA, USA.
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MeSH Terms
Data Collection
Health Food*
Life Style
Plants, Edible*
Risk Assessment

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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