Document Detail

A comparison of the cost of generic and branded food products in Australian supermarkets.
MedLine Citation:
PMID:  22475494     Owner:  NLM     Status:  Publisher    
OBJECTIVE: Food cost is an important factor influencing the consumption of nutritious foods and subsequent chronic disease risk. The present study compared the cost of branded food products with their generic equivalents across a range of food categories. SETTING: The survey was conducted within two major supermarket chains across six locations in Sydney, Australia (n 12). DESIGN: Price differences were calculated for 'core' (nutrient dense and low in energy) and 'extra' (high in undesirable nutrients and/or energy) packaged foods (n 22) between generic and branded items. RESULTS: A cost saving of 44 % was found by purchasing generic over branded products across all food categories. The most significant savings were for core foods, such as bread and cereals, and the smallest cost savings were seen for fruit products. There was little variation in cost saving between branded and generic products by socio-economic status of the supermarket location. CONCLUSIONS: The large price differential between branded and generic food products implies that consumers, particularly those on lower incomes, could benefit financially from purchasing generic items. The promotion of core generic products may be an effective strategy to assist people on lower incomes to meet dietary guidelines.
Kathryn Chapman; Christine Innes-Hughes; David Goldsbury; Bridget Kelly; Adrian Bauman; Margaret Allman-Farinelli
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Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2012-4-4
Journal Detail:
Title:  Public health nutrition     Volume:  -     ISSN:  1475-2727     ISO Abbreviation:  -     Publication Date:  2012 Apr 
Date Detail:
Created Date:  2012-4-5     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9808463     Medline TA:  Public Health Nutr     Country:  -    
Other Details:
Languages:  ENG     Pagination:  1-7     Citation Subset:  -    
1Cancer Council NSW, 153 Dowling Street, Woolloomooloo, Sydney, NSW 2011, Australia.
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