Document Detail

Why consumers behave as they do with respect to food safety and risk information.
MedLine Citation:
PMID:  17386689     Owner:  NLM     Status:  MEDLINE    
In recent years, it seems that consumers are generally uncertain about the safety and quality of their food and their risk perception differs substantially from that of experts. Hormone and veterinary drug residues in meat persist to occupy a high position in European consumers' food concern rankings. The aim of this contribution is to provide a better understanding to food risk analysts of why consumers behave as they do with respect to food safety and risk information. This paper presents some cases of seemingly irrational and inconsistent consumer behaviour with respect to food safety and risk information and provides explanations for these behaviours based on the nature of the risk and individual psychological processes. Potential solutions for rebuilding consumer confidence in food safety and bridging between lay and expert opinions towards food risks are reviewed. These include traceability and labelling, segmented communication approaches and public involvement in risk management decision-making.
Wim Verbeke; Lynn J Frewer; Joachim Scholderer; Hubert F De Brabander
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't     Date:  2006-08-01
Journal Detail:
Title:  Analytica chimica acta     Volume:  586     ISSN:  1873-4324     ISO Abbreviation:  Anal. Chim. Acta     Publication Date:  2007 Mar 
Date Detail:
Created Date:  2007-03-27     Completed Date:  2007-06-07     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0370534     Medline TA:  Anal Chim Acta     Country:  Netherlands    
Other Details:
Languages:  eng     Pagination:  2-7     Citation Subset:  IM    
Department of Agricultural Economics, Ghent University, Coupure links 653, B-9000 Ghent, Belgium.
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MeSH Terms
Consumer Product Safety
Food Analysis / methods*
Food Handling
Hormones / analysis
Legislation, Food
Public Opinion
Risk Assessment
Reg. No./Substance:

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