Document Detail

What's (in) a real smoothie: A division of linguistic labour in consumers' acceptance of name-product combinations?
MedLine Citation:
PMID:  23247098     Owner:  NLM     Status:  Publisher    
Is being, say, a macaroon or a smoothie a matter of what these products look and taste like and how they feel in the mouth? Or is it a matter of which ingredients have been used and how they have been processed? Will ordinary consumers always rely on their own judgment in such matters, or delegate the final judgment to experts of some sort? The present experimental study addressed these issues in combination by testing the limits for consumers' acceptance of three different name-product combinations when exposed to taste samples alone (sensory product attributes), taste samples in combination with ingredients lists and nutrition facts (adding factual information), and both, in combination with authoritative definitions (adding experts' final judgments). The examples were modelled around authentic cases from the Danish food market which have been subject to vast legal as well as public concern. The results provide new insights into the socio-cognitive dynamics behind consumers' acceptance or rejection of specific name-product combinations and new leads for supporting the fairness of food naming practices with a view also to the product type, the stage it has reached in its life-cycle, and its degree of familiarity on the market.
Viktor Smith; Ditte Green-Petersen; Peter Møgelvang-Hansen; Rune Haubo Bojesen Christensen; Françoise Qvistgaard; Grethe Hyldig
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Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2012-12-13
Journal Detail:
Title:  Appetite     Volume:  -     ISSN:  1095-8304     ISO Abbreviation:  Appetite     Publication Date:  2012 Dec 
Date Detail:
Created Date:  2012-12-18     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Copyright Information:
Copyright © 2012 Elsevier Ltd. All rights reserved.
Department of International Business Communication, Copenhagen Business School, Dalgas Have 15, DK-2000 Frederiksberg, Denmark; The FairSpeak Project under the Danish Council for Strategic Research, Dalgas Have 15, DK-2000 Frederiksberg, Denmark. Electronic address:
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