| What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, and bisexual press. | |
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MedLine Citation:
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PMID: 16286500 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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OBJECTIVES: To determine the extent of commercial tobacco imagery in the lesbian, gay, and bisexual (LGB) press. METHODS: Content analysis of all advertising containing tobacco related text or imagery in 20 LGB community periodicals, published between January 1990 and December 2000. RESULTS: 3428 ads were found: 689 tobacco product ads, 1607 ads for cessation products or services, 99 ads with a political message about tobacco, and 1033 non-tobacco ads that showed tobacco (NAST). Although cessation ads were numerically dominant, tobacco product ads and NAST occupied more space and were more likely to use images. NAST almost never had an anti-tobacco message. Formal sponsorship between tobacco and other companies was very rare. Lesbian periodicals had proportionally more NAST and fewer cessation ads. CONCLUSIONS: Cigarette ads were outnumbered by NAST. Although these ads do not usually show brands, and are unlikely to be the result of formal sponsorship agreements, they may be "selling" smoking. Tobacco control advocates should persuade editors to refuse tobacco product ads and those with gratuitous tobacco imagery. |
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Authors:
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Elizabeth A Smith; Naphtali Offen; Ruth E Malone |
Publication Detail:
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Type: Journal Article; Research Support, N.I.H., Extramural |
Journal Detail:
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Title: Journal of epidemiology and community health Volume: 59 ISSN: 0143-005X ISO Abbreviation: J Epidemiol Community Health Publication Date: 2005 Dec |
Date Detail:
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Created Date: 2005-11-15 Completed Date: 2006-05-11 Revised Date: 2009-11-18 |
Medline Journal Info:
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Nlm Unique ID: 7909766 Medline TA: J Epidemiol Community Health Country: England |
Other Details:
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Languages: eng Pagination: 1086-91 Citation Subset: IM |
Affiliation:
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Department of Social and Behavioral Sciences, Box 0612, University of California, San Francisco, CA 94143, USA. Libby.Smith@ucsf.edu |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Advertising as Topic
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statistics & numerical data* Bisexuality* Female Homosexuality* Humans Male Periodicals as Topic* Smoking Cessation Tobacco Industry* United States |
| Grant Support | |
ID/Acronym/Agency:
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CA90789/CA/NCI NIH HHS |
| Comments/Corrections | |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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