Document Detail

What makes African American health disparities newsworthy? An experiment among journalists about story framing.
MedLine Citation:
PMID:  21911844     Owner:  NLM     Status:  MEDLINE    
News stories reporting race-specific health information commonly emphasize disparities between racial groups. But recent research suggests this focus on disparities has unintended effects on African American audiences, generating negative emotions and less interest in preventive behaviors (Nicholson RA, Kreuter MW, Lapka C et al. Unintended effects of emphasizing disparities in cancer communication to African-Americans. Cancer Epidemiol Biomarkers Prev 2008; 17: 2946-52). They found that black adults are more interested in cancer screening after reading about the progress African Americans have made in fighting cancer than after reading stories emphasizing disparities between blacks and whites. This study builds on past findings by (i) examining how health journalists judge the newsworthiness of stories that report race-specific health information by emphasizing disparities versus progress and (ii) determining whether these judgments can be changed by informing journalists of audience reactions to disparity versus progress framing. In a double-blind-randomized experiment, 175 health journalists read either a disparity- or progress-framed story on colon cancer, preceded by either an inoculation about audience effects of such framing or an unrelated (i.e. control) information stimuli. Journalists rated the disparity-frame story more favorably than the progress-frame story in every category of news values. However, the inoculation significantly increased positive reactions to the progress-frame story. Informing journalists of audience reactions to race-specific health information could influence how health news stories are framed.
Amanda Hinnant; Hyun Jee Oh; Charlene A Caburnay; Matthew W Kreuter
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Publication Detail:
Type:  Journal Article; Randomized Controlled Trial; Research Support, N.I.H., Extramural     Date:  2011-09-12
Journal Detail:
Title:  Health education research     Volume:  26     ISSN:  1465-3648     ISO Abbreviation:  Health Educ Res     Publication Date:  2011 Dec 
Date Detail:
Created Date:  2011-11-21     Completed Date:  2012-03-26     Revised Date:  2013-06-27    
Medline Journal Info:
Nlm Unique ID:  8608459     Medline TA:  Health Educ Res     Country:  England    
Other Details:
Languages:  eng     Pagination:  937-47     Citation Subset:  T    
School of Journalism, University of Missouri, Columbia, MO 65211, USA.
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MeSH Terms
African Americans / psychology*
Attitude to Health / ethnology*
Double-Blind Method
Health Status Disparities*
Journalism, Medical*
Middle Aged
United States
Young Adult
Grant Support

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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