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What "Price" Means When Buying Food: Insights From a Multisite Qualitative Study With Black Americans.
MedLine Citation:
PMID:  23327261     Owner:  NLM     Status:  Publisher    
Objectives. We explored the role of price in the food purchasing patterns of Black adults and youths. Methods. We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitative content analysis by coding and analyzing data from each site to identify common salient themes. Results. Price emerged as a primary influence on food purchases across all sites. Other value considerations (e.g., convenience, food quality, healthfulness of product, and family preferences) were discussed, providing a more complex picture of how participants considered the price of a product. Conclusions. Food pricing strategies that encourage consumption of healthful foods may have high relevance for Black persons across income or education levels. Accounting for how price intersects with other value considerations may improve the effectiveness of these strategies. (Am J Public Health. Published online ahead of print January 17, 2013: e1-e7. doi:10.2105/AJPH.2012.301149).
Katherine Isselmann Disantis; Sonya A Grier; Angela Odoms-Young; Monica L Baskin; Lori Carter-Edwards; Deborah Rohm Young; Vikki Lassiter; Shiriki K Kumanyika
Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2013-1-17
Journal Detail:
Title:  American journal of public health     Volume:  -     ISSN:  1541-0048     ISO Abbreviation:  Am J Public Health     Publication Date:  2013 Jan 
Date Detail:
Created Date:  2013-1-18     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  1254074     Medline TA:  Am J Public Health     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
At the time of the study, Katherine Isselmann DiSantis was with and Vikki Lassiter and Shiriki Kumanyika are with the African American Collaborative Obesity Research Network, Center for Clinical Epidemiology and Biostatistics, Perelman School of Medicine, University of Pennsylvania, Philadelphia. Sonya A. Grier is with the Kogod School of Business, American University, Washington, DC. Angela Odoms-Young is with the Department of Kinesiology and Nutrition, University of Illinois at Chicago. Monica L. Baskin is with the Division of Preventive Medicine, University of Alabama at Birmingham. Lori Carter-Edwards was with the Department of Community and Family Medicine, Duke University Medical Center, Durham, NC. Deborah Rohm Young was with the School of Public Health, University of Maryland, College Park.
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