| Using twitter for prenatal health promotion: encouraging a multivitamin habit among college-aged females. | |
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MedLine Citation:
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PMID: 23138084 Owner: NLM Status: In-Data-Review |
Abstract/OtherAbstract:
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Half of the pregnancies in the United States are unplanned and the highest rate of these unplanned pregnancies occurs in young women aged 18-24y. Serious birth defects, such as those that affect the neural tube, occur early in pregnancy, most of the time before a woman knows she is pregnant. These neural tube defects can be reduced by 50-72% with an adequate daily intake of folic acid. In continuing the research on how to effectively communicate the important benefits of folic acid to young women, this study sought to investigate the use of social media as a tool for health promotion. Young women are considered the 'power users' of social media and the current study uses Twitter as a vehicle for multivitamin promotion messages due to the ability to quickly share content and the potential to attract viral attention through re-tweets. |
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Authors:
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Michael Mackert; Eunice Kim; Marie Guadagmo; Erin Donovan-Kicken |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Studies in health technology and informatics Volume: 182 ISSN: 0926-9630 ISO Abbreviation: Stud Health Technol Inform Publication Date: 2012 |
Date Detail:
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Created Date: 2012-11-09 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9214582 Medline TA: Stud Health Technol Inform Country: Netherlands |
Other Details:
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Languages: eng Pagination: 93-103 Citation Subset: T |
Affiliation:
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The University of Texas at Austin Department of Advertising and Public Relations, Texas, United States of America. |
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Descriptor/Qualifier:
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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