Document Detail


Use of electronic sales data to tailor nutrition education resources for an ethnically diverse population.
MedLine Citation:
PMID:  20078730     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
BACKGROUND: Nutrition education may be most effective when personally tailored. Individualised electronic supermarket sales data offer opportunities to tailor nutrition education using shopper's usual food purchases. The present study aimed to use individualised electronic supermarket sales data to tailor nutrition resources for an ethnically diverse population in a large supermarket intervention trial in New Zealand. METHODS: Culturally appropriate nutrition education resources (i.e. messages and shopping lists) were developed with the target population (through two sets of focus groups) and ethnic researchers. A nutrient database of supermarket products was developed using retrospective sales data and linked to participant sales to allow tailoring by usual food purchases. Modified Heart Foundation Tick criteria were used to identify 'healthier' products in the database suitable for promotion in the resources. Rules were developed to create a monthly report listing the tailored and culturally targeted messages to be sent to each participant, and to produce automated, tailored shopping lists. RESULTS: Culturally targeted nutrition messages (n = 864) and shopping lists (n = 3 formats) were developed. The food and nutrient database (n = 3000 top-selling products) was created using 12 months of retrospective sales data, and comprised 60%'healthier' products. Three months of baseline sales data were used to determine usual food purchases. Tailored resources were successfully mailed to 123 M?ori, 52 Pacific and 346 non-M?ori non-Pacific participants over the 6-month trial intervention period. CONCLUSIONS: Electronic supermarket sales data can be used to tailor nutrition education resources for a large number of ethnically diverse supermarket shoppers.
Authors:
H Eyles; A Rodgers; C Ni Mhurchu
Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Journal of human nutrition and dietetics : the official journal of the British Dietetic Association     Volume:  23     ISSN:  1365-277X     ISO Abbreviation:  J Hum Nutr Diet     Publication Date:  2010 Feb 
Date Detail:
Created Date:  2010-01-18     Completed Date:  2010-05-20     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8904840     Medline TA:  J Hum Nutr Diet     Country:  England    
Other Details:
Languages:  eng     Pagination:  38-47     Citation Subset:  IM    
Affiliation:
Clinical Trials Research Unit, School of Population Health, University of Auckland, Auckland, New Zealand. h.eyles@ctru.auckland.ac.nz
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MeSH Terms
Descriptor/Qualifier:
Checklist
Commerce
Cultural Competency*
Databases, Factual*
Diet Surveys
European Continental Ancestry Group
Focus Groups
Food Habits / ethnology*
Food Supply / statistics & numerical data*
Health Behavior / ethnology
Health Education / methods*
Humans
New Zealand
Numerical Analysis, Computer-Assisted
Nutritional Sciences / education*
Oceanic Ancestry Group

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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