| Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA, 1995-99. | |
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MedLine Citation:
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PMID: 11544388 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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OBJECTIVE: To describe the nature and extent of tobacco company sponsorship in the USA during the period 1995-99 and analyse this sponsorship in a marketing context. DESIGN: A cross-sectional study of tobacco company sponsorships identified through a customised research report from IEG Inc, and from internet web site searches. METHODS: First, a customised report was received from IEG Inc, which identified sponsorship activities for Philip Morris, RJ Reynolds, Brown & Williamson, Lorillard, and US Tobacco for the years 1997 and 1998. Second, the internet was systematically searched for tobacco industry sponsorships during the period 1995-99 by the same parent companies and their respective brands. RESULTS: During the period 1995-99, tobacco companies sponsored at least 2733 events, programmes, and organisations in the USA. Sponsorships involved all 50 states and the District of Columbia, and the minimum total funding amount of these sponsorships was $365.4 million. Tobacco corporate sponsorships involved numerous small, community based organisations, both through direct funding and through grants to larger umbrella organisations, and many of these organisations were part of the public health infrastructure. CONCLUSIONS: Tobacco corporate sponsorship serves as an important marketing tool for tobacco companies, serving both a sales promotion and public relations function. Public health practitioners need to develop better surveillance systems for monitoring tobacco sponsorship, to seek out alternative funding sources for tobacco company sponsored events and organisations, and to consider promoting a ban on tobacco sponsorship, possibly linking such regulation to the creation of alternative funding sources. |
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Authors:
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N J Rosenberg; M Siegel |
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Publication Detail:
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Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Tobacco control Volume: 10 ISSN: 0964-4563 ISO Abbreviation: Tob Control Publication Date: 2001 Sep |
Date Detail:
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Created Date: 2001-09-06 Completed Date: 2001-10-25 Revised Date: 2009-11-18 |
Medline Journal Info:
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Nlm Unique ID: 9209612 Medline TA: Tob Control Country: England |
Other Details:
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Languages: eng Pagination: 239-46 Citation Subset: IM |
Affiliation:
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Social and Behavioral Sciences Department, Boston University School of Public Health, Boston, Massachusetts 02118, USA. |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Advertising as Topic Cross-Sectional Studies Data Interpretation, Statistical Financial Management Financial Support* Humans Public Relations* Tobacco Industry / economics*, statistics & numerical data United States |
| Comments/Corrections | |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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