Document Detail

Unravelling gossamer with boxing gloves: problems in explaining the decline in smoking.
MedLine Citation:
PMID:  8374457     Owner:  NLM     Status:  MEDLINE    
For about three decades countries such as Australia, Great Britain, and the United States have been turning up the heat on tobacco advertising. Encouraging, sometimes dramatic falls in consumption have followed. On any given day in 1993 smokers in such countries are exposed to a welter of news, information, persuasion, and policies designed to turn them off smoking. For a long time explanations and evaluations of the effects of these policies and interventions have been tied to oversimplified causal models when the reality is rather more messy and complicated. Four factors largely explain the reluctance of researchers to move beyond these models: the reductionist tradition of science; the explanatory privileging of recent events and factors; pragmatic concern for policy "tractable" factors; and the relation of funding to the evaluative process. Broader research approaches to understanding changes in complex behaviours such as smoking are required--for example, qualitative methods.
S Chapman
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  BMJ (Clinical research ed.)     Volume:  307     ISSN:  0959-8138     ISO Abbreviation:  BMJ     Publication Date:  1993 Aug 
Date Detail:
Created Date:  1993-10-15     Completed Date:  1993-10-15     Revised Date:  2009-11-18    
Medline Journal Info:
Nlm Unique ID:  8900488     Medline TA:  BMJ     Country:  ENGLAND    
Other Details:
Languages:  eng     Pagination:  429-32     Citation Subset:  AIM; IM    
Department of Community Medicine, University of Sydney, Westmead Hospital, NSW, Australia.
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MeSH Terms
Australia / epidemiology
Great Britain / epidemiology
Health Education
Public Policy
Smoking / epidemiology*,  prevention & control,  trends
Smoking Cessation

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