Document Detail

Unintended consequences of the WIC formula rebate program on infant feeding outcomes: will the new food packages be enough?
MedLine Citation:
PMID:  21034164     Owner:  NLM     Status:  MEDLINE    
Approximately half of all mothers of infants born in the United States receive services through the Special Supplemental Nutrition Program for Woman, Infants and Children (WIC). Although WIC promotes breastfeeding, data suggest that, despite advances in the last 2 decades, WIC participants are less likely to initiate breastfeeding, and much less likely to continue, than non-WIC participants, including the non-WIC participants who are eligible for WIC. WIC recently revised their food packages and enhanced the monetary value of the breastfeeding packages. While these changes are an important step in supporting WIC's efforts to promote breastfeeding, other major factors, such as participants' perceptions of the value of the packages and WIC's dependency on rebates from formula companies to fund a portion of the program, may dampen WIC's breastfeeding promotion and support efforts. There is great need for additional research on these issues.
Elizabeth Jensen; Miriam Labbok
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Publication Detail:
Type:  Journal Article     Date:  2010-10-29
Journal Detail:
Title:  Breastfeeding medicine : the official journal of the Academy of Breastfeeding Medicine     Volume:  6     ISSN:  1556-8342     ISO Abbreviation:  Breastfeed Med     Publication Date:  2011 Jun 
Date Detail:
Created Date:  2011-06-02     Completed Date:  2011-09-27     Revised Date:  2012-03-14    
Medline Journal Info:
Nlm Unique ID:  101260777     Medline TA:  Breastfeed Med     Country:  United States    
Other Details:
Languages:  eng     Pagination:  145-9     Citation Subset:  IM    
Department of Maternal and Child Health, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, 27599-7445, USA.
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MeSH Terms
Breast Feeding
Costs and Cost Analysis
Food Packaging*
Food Services / organization & administration
Health Promotion
Infant Formula / economics*
Maternal Health Services / organization & administration
Maternal Welfare / economics*
Public Assistance / organization & administration*
Comment In:
Breastfeed Med. 2012 Feb;7(1):60-1   [PMID:  21854295 ]

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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