Document Detail

Understanding consumer confidence in the safety of food: its two-dimensional structure and determinants.
MedLine Citation:
PMID:  17640219     Owner:  NLM     Status:  MEDLINE    
Understanding of the determinants of consumer confidence in the safety of food is important if effective risk management and communication are to be developed. In the research reported here, we attempt to understand the roles of consumer trust in actors in the food chain and regulators, consumer recall of food safety incidents, consumer perceptions regarding the safety of particular product groups, personality characteristics, and sociodemographics, as potential determinants of consumer confidence in the safety of food. Consumer confidence in the safety of food was conceptualized as consisting of two distinct dimensions, namely, "optimism" and "pessimism." On the basis of a representative sample of 657 Dutch consumers, structural equation modeling was applied to simultaneously estimate the effect of the determinants on both "optimism" and "pessimism." The results indicated that, to a considerable extent, both optimism and pessimism about the safety of food arise from consumer trust in regulators and actors in the food chain and the perceived safety of meat and fish rather than other product categories. In addition, support was found for the notion that optimism and pessimism are conceptually distinct, as these dimensions of confidence were partly influenced by different determinants. The results of this study imply that consumer confidence in the safety of food could be enhanced by improving both consumer trust in societal actors, and consumer safety perceptions of particular product groups.
Janneke de Jonge; Hans van Trijp; Reint Jan Renes; Lynn Frewer
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Risk analysis : an official publication of the Society for Risk Analysis     Volume:  27     ISSN:  0272-4332     ISO Abbreviation:  Risk Anal.     Publication Date:  2007 Jun 
Date Detail:
Created Date:  2007-07-20     Completed Date:  2007-09-14     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8109978     Medline TA:  Risk Anal     Country:  United States    
Other Details:
Languages:  eng     Pagination:  729-40     Citation Subset:  IM    
Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands.
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MeSH Terms
Consumer Participation
Food* / adverse effects
Food Contamination
Middle Aged
Models, Statistical

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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