Document Detail


Trends in food advertising to children on free-to-air television in Australia.
MedLine Citation:
PMID:  21463408     Owner:  NLM     Status:  In-Data-Review    
Abstract/OtherAbstract:
Objective: The issue of marketing unhealthy food to children and its contribution to childhood obesity has become a highly politicised debate in Australia. The aim of this study was to compare recent television food advertising patterns in 2008 to previously published Australian research on television advertising from 2006 and 2007, to examine any changes following policy debates. Methods: Television broadcasting was recorded for two weekdays and two weekend days between 6:00 and 22:00 in February 2008 for all three commercial television channels. Food advertisements were classified as core/healthy, non-core/unhealthy or miscellaneous. Television audience data were obtained to determine broadcast periods corresponding to children's peak viewing times. Results: The overall rate of food advertising decreased over time: from seven food advertisements/hour/channel in 2006/07 to five in 2008. However, the relative contribution of non-core food advertising to overall food advertising remained stable. In 2008, the proportion of food advertisements for non-core foods was significantly higher during children's peak viewing times (p<0.01). Conclusions and implications: Australian children remain exposed to a disproportionate volume of television advertisements for unhealthy foods on commercial television, which are shown during time periods when the highest numbers of children are watching. Regulations to limit unhealthy food advertising during the time periods when a significant number of children are watching are required.
Authors:
Bridget Kelly; Kathy Chapman; Lesley King; Lana Hebden
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Publication Detail:
Type:  Journal Article     Date:  2011-03-07
Journal Detail:
Title:  Australian and New Zealand journal of public health     Volume:  35     ISSN:  1753-6405     ISO Abbreviation:  Aust N Z J Public Health     Publication Date:  2011 Apr 
Date Detail:
Created Date:  2011-04-05     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9611095     Medline TA:  Aust N Z J Public Health     Country:  Australia    
Other Details:
Languages:  eng     Pagination:  131-4     Citation Subset:  IM    
Copyright Information:
© 2011 The Authors. ANZJPH © 2011 Public Health Association of Australia.
Affiliation:
Cancer Council New South Wales Physical Activity, Nutrition and Obesity Research Group, University of Sydney, New South Wales.
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