Document Detail

Trends in exposure to television food advertisements among children and adolescents in the United States.
MedLine Citation:
PMID:  20603457     Owner:  NLM     Status:  MEDLINE    
OBJECTIVE: To examine the trends in food advertising seen by American children and adolescents. DESIGN: Trend analysis of children's and adolescents' exposure to food advertising in 2003, 2005, and 2007, including separate analyses by race. PARTICIPANTS: Children aged 2 to 5 years and 6 to 11 years and adolescents aged 12 to 17 years. MAIN EXPOSURE: Television ratings. MAIN OUTCOME MEASURES: Exposure to total food advertising and advertising by food category. RESULTS: Between 2003 and 2007 daily average exposure to food ads fell by 13.7% and 3.7% among young children aged 2 to 5 and 6 to 11 years, respectively, but increased by 3.7% among adolescents aged 12 to 17 years. Exposure to sweets ads fell 41%, 29.3%, and 12.1%, respectively, for 2- to 5-, 6- to 11-, and 12- to 17-year-olds and beverage ads were down by about 27% to 30% across these age groups, with substantial decreases in exposure to ads for the most heavily advertised sugar-sweetened beverages-fruit drinks and regular soft drinks. Exposure to fast food ads increased by 4.7%, 12.2%, and 20.4% among children aged 2 to 5, 6 to 11, and 12 to 17 years, respectively, between 2003 and 2007. The racial gap in exposure to food advertising grew between 2003 and 2007, particularly for fast food ads. CONCLUSIONS: A number of positive changes have occurred in children's exposure to food advertising. Continued monitoring of food advertising exposure along with nutritional analyses is needed to further assess self-regulatory pledges.
Lisa M Powell; Glen Szczypka; Frank J Chaloupka
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't     Date:  2010-07-05
Journal Detail:
Title:  Archives of pediatrics & adolescent medicine     Volume:  164     ISSN:  1538-3628     ISO Abbreviation:  Arch Pediatr Adolesc Med     Publication Date:  2010 Sep 
Date Detail:
Created Date:  2010-09-07     Completed Date:  2010-09-24     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9422751     Medline TA:  Arch Pediatr Adolesc Med     Country:  United States    
Other Details:
Languages:  eng     Pagination:  794-802     Citation Subset:  AIM; IM    
Institute for Health Research and Policy, University of Illinois at Chicago, 1747 W Roosevelt Ave., Chicago, IL 60608, USA.
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MeSH Terms
Advertising as Topic / trends*
Beverages / statistics & numerical data
Fast Foods / statistics & numerical data
Food Industry / statistics & numerical data*
Marketing / trends*
Restaurants / statistics & numerical data
Television / statistics & numerical data*
United States
Comment In:
Arch Pediatr Adolesc Med. 2010 Sep;164(9):878-9   [PMID:  20819972 ]

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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