Document Detail


Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change.
MedLine Citation:
PMID:  23047890     Owner:  NLM     Status:  Publisher    
Abstract/OtherAbstract:
The tobacco industry's use of social media sites, such as Facebook, is an emerging area of research; however, this is the first study of the potential for social media to advance tobacco control. This paper presents three case studies of using social media for tobacco control advocacy, demonstrates how social media can facilitate direct and effective action, and provides tools and lessons learned for future campaigns.
Authors:
Marita Hefler; Becky Freeman; Simon Chapman
Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2012-10-9
Journal Detail:
Title:  Tobacco control     Volume:  -     ISSN:  1468-3318     ISO Abbreviation:  Tob Control     Publication Date:  2012 Oct 
Date Detail:
Created Date:  2012-10-10     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9209612     Medline TA:  Tob Control     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Affiliation:
A27-School of Public Health, University of Sydney, Sydney, New South Wales, Australia.
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