Document Detail

A Test of Different Menu Labeling Presentations.
MedLine Citation:
PMID:  22918176     Owner:  NLM     Status:  Publisher    
Chain restaurants will soon need to disclose calorie information on menus, but research on the impact of calorie labels on food choices is mixed. This study tested whether calorie information presented in different formats influenced calories ordered and perceived restaurant healthfulness. Participants in an online survey were randomly assigned to a menu with either (1) no calorie labels (Control); (2) calorie labels (Calories); (3) calorie labels ordered from low to high calories (Rank-Ordered Calories); or (4) calorie labels ordered from low to high calories that also had red/green circles indicating higher and lower calorie choices (Colored Calories). Participants ordered items for dinner, estimated calories ordered, and rated restaurant healthfulness. Participants in the Rank-Ordered Calories condition and those in the Colored Calories condition ordered fewer calories than the Control group. There was no significant difference in calories ordered between the Calories and Control groups. Participants in each calorie label condition were significantly more accurate in estimating calories ordered compared to the Control group. Those in the Colored Calories group perceived the restaurant as healthier. The results suggest that presenting calorie information in the modified Rank-Ordered or Colored Calories formats may increase menu labeling effectiveness.
Peggy J Liu; Christina A Roberto; Linda J Liu; Kelly D Brownell
Related Documents :
12792406 - Technical considerations for using in situ gamma spectroscopy in conducting final statu...
7832166 - Factors affecting the fat content of national school lunch program lunches.
24164456 - Inappropriate feeding behaviors and dietary intakes in children with fetal alcohol spec...
19699436 - The school food environment and student body mass index and food consumption: 2004 to 2...
11051066 - Risk-based design of aseptic processing of heterogeneous food products.
21477506 - Dietary behaviors associated with fruit and vegetable consumption, marion county, india...
Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2012-8-20
Journal Detail:
Title:  Appetite     Volume:  -     ISSN:  1095-8304     ISO Abbreviation:  Appetite     Publication Date:  2012 Aug 
Date Detail:
Created Date:  2012-8-24     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Copyright Information:
Copyright © 2012. Published by Elsevier Ltd.
Marketing Department, Duke University Fuqua School of Business, Durham, NC 27708, United States; Rudd Center for Food Policy and Obesity, Yale University, New Haven, CT 06520, United States.
Export Citation:
APA/MLA Format     Download EndNote     Download BibTex
MeSH Terms

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

Previous Document:  Eating style, overeating and weight gain: A prospective 2-year follow-up study in a representative D...
Next Document:  Ingestion of nutrition bars high in protein or carbohydrate do not impact 24-h energy intakes in hea...