Document Detail

Technical Working Group B report: government and donor support for breastfeeding promotion in hospitals and maternity care institutions.
MedLine Citation:
PMID:  1972076     Owner:  NLM     Status:  MEDLINE    
The purpose of this workshop was to design a general strategy for government and donor support for breastfeeding promotion in hospitals and maternity care institutions. The overall success of the oral rehydration therapy (ORT) campaign to attract attention and funding was examined as a model. Several components were identified as leading to its success: a lobby of dynamic individuals; simple packages to "sell"; arguments that ORT was necessary and technically understandable; arguments couched in the language of either policy leaders and/or scientists; and detailed plans of action.
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  International journal of gynaecology and obstetrics: the official organ of the International Federation of Gynaecology and Obstetrics     Volume:  31 Suppl 1     ISSN:  0020-7292     ISO Abbreviation:  Int J Gynaecol Obstet     Publication Date:  1990  
Date Detail:
Created Date:  1990-07-13     Completed Date:  1990-07-13     Revised Date:  2004-11-17    
Medline Journal Info:
Nlm Unique ID:  0210174     Medline TA:  Int J Gynaecol Obstet     Country:  IRELAND    
Other Details:
Languages:  eng     Pagination:  141-2; discussion 143-4     Citation Subset:  IM    
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MeSH Terms
Breast Feeding*
Economics, Hospital*
Financing, Government
Health Promotion
Hospital Departments*
Obstetrics and Gynecology Department, Hospital*

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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