Document Detail

Systematic literature review of the effects of food and drink advertising on food and drink-related behaviour, attitudes and beliefs in adult populations.
MedLine Citation:
PMID:  23297736     Owner:  NLM     Status:  MEDLINE    
A large body of research confirms that food advertising affects the food preferences and behaviour of children. The impact of food advertising on adults is less clear. We conducted a systematic review exploring the effects of advertising of food and non-alcoholic drinks (referred to as 'food' throughout) on food-related behaviour, attitudes and beliefs in adult populations. We searched seven electronic databases, grey literature sources, and references and citations of included material for experimental studies written in English investigating the effects of commercial food advertising on the food-related behaviours, attitudes and beliefs of adults aged 16 years and over. Nine studies, rated moderate to poor quality, were included in the review; all were from developed countries and explored the impact of televised food advertising. Overall, the results did not show conclusively whether or not food advertising affects food-related behaviour, attitudes or beliefs in adults, but suggest that the impact varies inconsistently within subgroups, including gender, weight and existing food psychology. The identification of a small number of relevant studies, none of which were high quality, and with substantial heterogeneity, highlights the need for further research. Future studies investigating longer term outcomes, diverse advertising formats, and in countries with different levels of economic development will be of particular value.
S D H Mills; L M Tanner; J Adams
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't; Review     Date:  2013-01-09
Journal Detail:
Title:  Obesity reviews : an official journal of the International Association for the Study of Obesity     Volume:  14     ISSN:  1467-789X     ISO Abbreviation:  Obes Rev     Publication Date:  2013 Apr 
Date Detail:
Created Date:  2013-07-31     Completed Date:  2014-02-27     Revised Date:  2014-11-05    
Medline Journal Info:
Nlm Unique ID:  100897395     Medline TA:  Obes Rev     Country:  England    
Other Details:
Languages:  eng     Pagination:  303-14     Citation Subset:  IM    
Copyright Information:
© 2013 The Authors. obesity reviews © 2013 International Association for the Study of Obesity.
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MeSH Terms
Advertising as Topic*
Diet / psychology
Drinking Behavior*
Feeding Behavior*
Health Knowledge, Attitudes, Practice*
Mass Media
Meta-Analysis as Topic
Obesity / psychology
Randomized Controlled Trials as Topic
Sex Factors
Young Adult
Grant Support
G0701873//Medical Research Council; MR/K02325X/1//Medical Research Council; //Cancer Research UK; //British Heart Foundation; //Medical Research Council

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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