| Striving for quality use of medicines: how effective is Australia's ban on direct-to-consumer prescription medicine advertising? | |
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MedLine Citation:
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PMID: 19297873 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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The potential for both positive and negative effects arising from direct-to-consumer advertising of prescription medicines challenges health policymakers to develop regulatory schemes which selectively capture the positive aspects of the practice. Australia has dealt with this quandary by banning the practice, while New Zealand and the United States permit it. However, in recent times pharmaceutical companies have been increasingly successful in introducing promotional materials into the Australian market. This article demonstrates that the Australian ban is consistent with striving for the major policy goal of quality use of medicines, thus providing the basis for arguing that solutions to strengthen the ban against the identified threats ought to be implemented. Quality use of medicines can be most effectively achieved via the combined effect of the strengthened ban and the mimicking of the limited positive aspects of direct-to-consumer advertising by government provision of non-promotional information to consumers. |
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Authors:
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Sonja Brown |
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Publication Detail:
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Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Journal of law and medicine Volume: 16 ISSN: 1320-159X ISO Abbreviation: J Law Med Publication Date: 2009 Feb |
Date Detail:
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Created Date: 2009-03-20 Completed Date: 2009-04-23 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9431853 Medline TA: J Law Med Country: Australia |
Other Details:
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Languages: eng Pagination: 666-83 Citation Subset: IM |
Affiliation:
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sonjaibrown@gmail.com |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Advertising as Topic
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legislation & jurisprudence* Australia Drug Industry Humans Legislation, Drug* |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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