Document Detail


Strength of messaging in changing attitudes in a workplace wellness program.
MedLine Citation:
PMID:  19531647     Owner:  NLM     Status:  In-Data-Review    
Abstract/OtherAbstract:
The potential benefits of workplace wellness programs are limited by low participation rates of employees, which could be due in part to ineffective persuasion by program providers. This study uses the Elaboration Likelihood Model, as a guiding theory in mixed methods research, to investigate feedback messages about physical activity delivered in a workplace wellness program. This study uses questionnaire and interview data from 32 employees to determine if personally relevant health messages are associated with either positive or negative responses to the messages and subsequent attitude change. General feedback is more appreciated by those who are less fit but are not effective in changing attitudes toward physical activity. Individually targeted messages result in a significant positive attitude change for participants responding positively to the messages. This suggests that individualized health promotion messages provide a stronger argument for individuals, thus increasing the likelihood of attitude change.
Authors:
Jessie-Lee D Langille; Tanya R Berry; Ian L Reade; Chad Witcher; Christina C Loitz; Wendy M Rodgers
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Publication Detail:
Type:  Journal Article     Date:  2009-06-16
Journal Detail:
Title:  Health promotion practice     Volume:  12     ISSN:  1524-8399     ISO Abbreviation:  Health Promot Pract     Publication Date:  2011 Mar 
Date Detail:
Created Date:  2011-03-23     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  100890609     Medline TA:  Health Promot Pract     Country:  United States    
Other Details:
Languages:  eng     Pagination:  303-11     Citation Subset:  IM    
Affiliation:
School of Public Health at the University of Alberta in Edmonton, Alberta, and in the School of Health Administration at Dalhousie University in Halifax, Nova Scotia, Canada.
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