| Strategies for an effective youth counter-marketing program: recommendations from commercial marketing experts. | |
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MedLine Citation:
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PMID: 10848486 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Intensive and sustained efforts to "counter-market" tobacco among teenagers are necessary to negate the "friendly familiarity" created by tobacco advertising and to communicate the true health and social costs of tobacco use. Counter-marketing campaigns should: highlight a tobacco-free lifestyle as the majority lifestyle of diverse and interesting individuals; explain the dangers of tobacco in a personal, emotional way; offer youth empowerment and control; use multiple voices, strategies, and executions; offer constructive alternatives to tobacco use; and portray smoking as unacceptable and undesirable for everyone. Counter-marketing activities should work in concert with other interventions to alter social norms regarding tobacco. |
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Authors:
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J McKenna; K Gutierrez; K McCall |
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Publication Detail:
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Type: Journal Article; Review |
Journal Detail:
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Title: Journal of public health management and practice : JPHMP Volume: 6 ISSN: 1078-4659 ISO Abbreviation: J Public Health Manag Pract Publication Date: 2000 May |
Date Detail:
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Created Date: 2000-05-25 Completed Date: 2000-05-25 Revised Date: 2007-11-15 |
Medline Journal Info:
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Nlm Unique ID: 9505213 Medline TA: J Public Health Manag Pract Country: UNITED STATES |
Other Details:
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Languages: eng Pagination: 7-13 Citation Subset: T |
Affiliation:
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Health Communications Branch, Centers for Disease Control and Prevention, Atlanta, Georgia 30341-3724, USA. jwm0@cdc.gov |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adolescent Adolescent Behavior Adolescent Psychology Advertising as Topic* Attitude to Health* Child Health Education / methods* Health Knowledge, Attitudes, Practice Humans Life Style Marketing of Health Services / methods* Planning Techniques Power (Psychology) Smoking / prevention & control* Tobacco Industry* |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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