| Strategic management: lessons from success and failure. | |
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MedLine Citation:
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PMID: 10299440 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Is Corporate Planning a failure or a success? In this article David Hussey assesses the research which has been done on the planning process and concludes that Corporate Planning obviously has the potential to improve business performance but for many reasons this potential has not been realized. He then examines the attempts which are currently being made to persuade managers to 'think strategically', to use portfolio analysis scenarios and other techniques of strategic analysis. He asserts that to succeed, the planner or the consultant in planning must use these and other analytical approaches to help managers 'to change the perceptual boundaries of the strategic problem' and generate strategies and action programmes which will enable them to compete successfully in world markets. |
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Authors:
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D E Hussey |
Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Long range planning Volume: 17 ISSN: 0024-6301 ISO Abbreviation: Long Range Plann Publication Date: 1984 Feb |
Date Detail:
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Created Date: 1984-04-09 Completed Date: 1984-04-09 Revised Date: 2000-12-18 |
Medline Journal Info:
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Nlm Unique ID: 9878044 Medline TA: Long Range Plann Country: ENGLAND |
Other Details:
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Languages: eng Pagination: 43-53 Citation Subset: H |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Organization and Administration* Planning Techniques* United States |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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