| Storefront cigarette advertising differs by community demographic profile. | |
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MedLine Citation:
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PMID: 20594091 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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PURPOSE: Tobacco manufacturers have targeted youth and ethnic/racial minorities with tailored advertising. Less is known about how characteristics of storefront tobacco advertisements, such as location, position, size, and content, are used to appeal to demographic subgroups. DESIGN: The occurrence and characteristics of storefront cigarette advertising were observed for all licensed tobacco retailers in two defined communities. SETTING: Measures were taken in two Boston, Massachusetts, area urban communities: a low-income, minority community and a high-income, nonminority community. SUBJECTS: No human subjects were involved in this study. MEASURES: Advertisement position (attached or separated from storefront), size (small, medium, or large), mentholation, and price were recorded. Geographic coordinates of tobacco retailers and schools were mapped using ArcGIS 9.2. ANALYSIS: Differences between the communities in advertisement number and characteristics were assessed using bivariate analyses. Logistic regression was used to ascertain the odds of specific advertising features occurring in the low-income/minority community. RESULTS: The low-income/minority community had more tobacco retailers, and advertisements were more likely to be larger, promote menthol products, have a lower mean advertised price, and occur within 1000 feet of a school. CONCLUSION: Storefront cigarette advertising characteristics that increase exposure and promote youth initiation were more prominent in a low-income/minority community. The findings emphasize the need for more effective regulation of storefront tobacco advertising. |
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Authors:
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Andrew B Seidenberg; Robert W Caughey; Vaughan W Rees; Gregory N Connolly |
Publication Detail:
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Type: Comparative Study; Journal Article; Research Support, N.I.H., Extramural |
Journal Detail:
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Title: American journal of health promotion : AJHP Volume: 24 ISSN: 0890-1171 ISO Abbreviation: Am J Health Promot Publication Date: 2010 Jul-Aug |
Date Detail:
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Created Date: 2010-07-02 Completed Date: 2010-10-05 Revised Date: 2011-09-26 |
Medline Journal Info:
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Nlm Unique ID: 8701680 Medline TA: Am J Health Promot Country: United States |
Other Details:
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Languages: eng Pagination: e26-31 Citation Subset: T |
Affiliation:
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Division of Public Health Practice, Harvard School of Public Health, Landmark Building, Level 3 East, 677 Huntington Avenue, Boston, MA 02115, USA. |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adolescent Advertising as Topic / methods* African Americans Boston Cross-Sectional Studies Humans Residence Characteristics Socioeconomic Factors Tobacco Industry* |
| Grant Support | |
ID/Acronym/Agency:
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5 U01 CA114644/CA/NCI NIH HHS; U01 CA114644-05/CA/NCI NIH HHS |
| Comments/Corrections | |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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