Document Detail


Solidarity.com: is there a link between offline behavior and online donations?
MedLine Citation:
PMID:  18785833     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
Solidarity websites, such as The Hunger Site, where people can donate food at no financial cost and minimal effort, have become immensely popular and effective since 1999. These new forms of philanthropy are characterized by wide participation and direct assistance and feedback. The present longitudinal, quasi-experimental study aimed to examine whether online solidarity can be predicted by offline contact with, attitudes about, and altruistic behavior tendencies towards a population in need, asylum seekers. Fifty-seven university students completed two surveys, separated by 1 year. Prior to T1, only 9% of respondents had visited solidarity websites, while at T2 47% reported clicking. Multiple regression analysis showed that T2 visits to solidarity websites were (negatively) predicted by T1 quantity of contact, and marginally, by T1 general evaluation of asylum seekers. These long-term, offline-to-online effects are intriguing, although there were no effects of offline contact quality and altruistic behavior tendencies. Future research should further investigate the causal direction between offline and online behavior and the factors that might influence the link between offline and online attitudes and behavior.
Authors:
Anja Eller
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society     Volume:  11     ISSN:  1557-8364     ISO Abbreviation:  Cyberpsychol Behav     Publication Date:  2008 Oct 
Date Detail:
Created Date:  2008-09-26     Completed Date:  2009-02-19     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9804397     Medline TA:  Cyberpsychol Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  611-3     Citation Subset:  IM    
Affiliation:
School of Psychology, St. Mary's College, University of St. Andrews, St. Andrews, United Kingdom. Anja.Eller@st-andrews.ac.uk
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MeSH Terms
Descriptor/Qualifier:
Adult
Altruism*
Analysis of Variance
Charities
Female
Gift Giving*
Humans
Internet*
Longitudinal Studies
Male
Social Justice*
Social Responsibility*

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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