Document Detail


Socio-economic and gender differences in nutritional content of foods advertised in popular UK weekly magazines.
MedLine Citation:
PMID:  19151418     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
BACKGROUND: Advertising in magazines contributes to nutritional knowledge and social norms and may play a role in food choice and adiposity. In contrast to food advertising on television, that in magazines has received little research attention. We describe the type and nutritional content of foods advertised in popular UK weekly magazines and explore variations in these according to the socio-economic and gender profile of readers.
METHOD: Four consecutive issues of 30 popular UK weekly magazines were obtained. Food advertisements were categorized into one of eight food groups. Manufacturer's data on the nutritional content of advertised foods was used to determine the nutritional content of advertised foods. Socio-economic and gender profile of magazines was determined from national readership statistics.
RESULTS: Four hundred forty three advertisements for food products were identified. The most common categories of foods advertised were meals, combination foods, soups and sauces (26%) and foods containing fat/sugar (23%). Advertised foods had a lower percentage of energy from carbohydrate (43%), lower fibre density (2 g/MJ), but higher percentage of energy from sugars (24%) and higher sodium density (0.5 g/MJ) than a diet recommended to avoid diet-related disease. There were variations in the type of foods advertised according to the socio-economic profile of readers and in the nutritional content of advertised foods according to the socio-economic and gender profile of readers.
CONCLUSIONS: Food advertising reflects, and may reinforce, socio-economic and gender variations in food choice and adiposity. Producers of more healthy food may need help from policy makers and health promoters to effectively market their products.
Authors:
Jean Adams; Martin White
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't     Date:  2009-01-18
Journal Detail:
Title:  European journal of public health     Volume:  19     ISSN:  1464-360X     ISO Abbreviation:  Eur J Public Health     Publication Date:  2009 Apr 
Date Detail:
Created Date:  2009-03-24     Completed Date:  2009-07-10     Revised Date:  2014-10-28    
Medline Journal Info:
Nlm Unique ID:  9204966     Medline TA:  Eur J Public Health     Country:  England    
Other Details:
Languages:  eng     Pagination:  144-9     Citation Subset:  IM    
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MeSH Terms
Descriptor/Qualifier:
Advertising as Topic*
Data Collection
Female
Food Industry
Great Britain
Humans
Male
Nutritive Value*
Obesity
Periodicals as Topic*
Public Health
Sex Factors
Social Class*
Grant Support
ID/Acronym/Agency:
G0701873//Medical Research Council; G0900686//Medical Research Council; G106/1253//Medical Research Council; //Medical Research Council

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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