Document Detail

Side effects of television food commercials on concurrent nonadvertised sweet snack food intakes in young children.
MedLine Citation:
PMID:  19321557     Owner:  NLM     Status:  MEDLINE    
BACKGROUND: Exposure to food commercials is assumed to be related to children's food preferences and snack food intake patterns. However, surprisingly few studies tested whether watching food commercials actually leads to elevated snack food intake. OBJECTIVE: We experimentally tested the side effects of television food commercials on concurrent nonadvertised sweet snack food intake in young children aged 8-12 y. DESIGN: The children (n = 120) watched a movie interrupted by 2 commercial breaks that contained either food commercials or neutral commercials. While watching, the children could freely eat palatable food. Afterward, they filled out questionnaires and were weighed and measured. RESULTS: The main finding of our study was the interaction between commercial type and sex of the child. Food intake in boys was higher when they watched the food commercials than when they watched the neutral commercials, whereas food intake in girls was slightly lower when they watched the food commercials than when they watched the neutral commercials. CONCLUSION: The results suggest that boys are susceptible to food cues in commercials.
Doeschka J Anschutz; Rutger C M E Engels; Tatjana Van Strien
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't     Date:  2009-03-25
Journal Detail:
Title:  The American journal of clinical nutrition     Volume:  89     ISSN:  1938-3207     ISO Abbreviation:  Am. J. Clin. Nutr.     Publication Date:  2009 May 
Date Detail:
Created Date:  2009-04-21     Completed Date:  2009-05-14     Revised Date:  2010-07-09    
Medline Journal Info:
Nlm Unique ID:  0376027     Medline TA:  Am J Clin Nutr     Country:  United States    
Other Details:
Languages:  eng     Pagination:  1328-33     Citation Subset:  AIM; IM    
Behavioural Science Institute and the Institute for Gender Studies, Radboud University, Nijmegen, Netherlands.
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MeSH Terms
Advertising as Topic / statistics & numerical data*
Body Mass Index
Dietary Carbohydrates*
Energy Intake*
Environmental Exposure*
Hunger / physiology
Motor Activity
Obesity / prevention & control*
Sex Characteristics
Reg. No./Substance:
0/Dietary Carbohydrates

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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