Document Detail

"Say it...near the flower shop": further evidence of the effect of flowers on mating.
MedLine Citation:
PMID:  22930994     Owner:  NLM     Status:  In-Process    
For millennia, flowers have been used to convey romance. In this study, 18-25-year-old women (N = 600) walking alone in a shopping mall were approached by an attractive 20-year-old male-confederate who solicited them for their phone number. The women were solicited as they were walking in the area of a flower shop, a cake shop, or a women's shoes shop. It was found that women agreed more favorably to the confederate's courtship solicitation when solicited in the area of the flower shop. Positive mood induced by exposure to flowers was used to explain these results.
Nicolas Guéguen
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  The Journal of social psychology     Volume:  152     ISSN:  0022-4545     ISO Abbreviation:  J Soc Psychol     Publication Date:    2012 Sep-Oct
Date Detail:
Created Date:  2012-08-30     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0376372     Medline TA:  J Soc Psychol     Country:  United States    
Other Details:
Languages:  eng     Pagination:  529-32     Citation Subset:  IM    
Université de Bretagne-Sud, LSHS, 4, Rue Jean Zay, BP 92116, Lorient 56321, France.
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