Document Detail

Salient value similarity, social trust, and risk/benefit perception
MedLine Citation:
PMID:  10949414     Owner:  NLM     Status:  Publisher    
It was postulated that shared values determine social trust in institutions and persons related to a technology: One has trust in people holding similar salient values. Furthermore, it was hypothesized that social trust has a positive influence on perceived benefits and a negative impact on perceived risks. Results of a survey of University of Zurich students indicated that the proposed causal model explained perception of pesticides, nuclear power, and artificial sweetener very well. When social trust was controlled, the relation between risks and benefits perceived diminished. Results indicate that social trust is a key predictive factor of the perceived risks and benefits of a technology, and provide support for the salient values similarity theory of social trust.
Siegrist; Cvetkovich; Roth
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Publication Detail:
Journal Detail:
Title:  Risk analysis : an official publication of the Society for Risk Analysis     Volume:  20     ISSN:  1539-6924     ISO Abbreviation:  Risk Anal.     Publication Date:  2000 Jun 
Date Detail:
Created Date:  2000-08-16     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8109978     Medline TA:  Risk Anal     Country:  UNITED STATES    
Other Details:
Languages:  Eng     Pagination:  353-62     Citation Subset:  -    
Psychology Department, Western Washington University, Bellingham 98225, USA.
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