| Retail health marketing: evaluating consumers' choice for healthier foods. | |
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MedLine Citation:
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PMID: 11066716 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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This study investigates the effect of socioeconomic and demographic variables, nutrition and health related factors, attitudes, and use of nutritional labels on consumers' choice for healthier food products. Seven equations are estimated representing different food types: luncheon meat, milk, cheese, ice cream, salad dressing, dessert, and meats. The results generally indicate that individuals who are less likely to choose a healthier alternative of a food product include: blacks, younger individuals, males, those with smaller households, smokers, those who take less exercise, those who are not on a special diet, those who are less aware about the linkage between diet and disease, those who put more importance on taste when food shopping, and those who less frequently use nutrition panels and labels that describe health benefits on food packages. |
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Authors:
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R M Nayga |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Health marketing quarterly Volume: 16 ISSN: 0735-9683 ISO Abbreviation: Health Mark Q Publication Date: 1999 |
Date Detail:
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Created Date: 2000-09-29 Completed Date: 2000-09-29 Revised Date: 2004-11-17 |
Medline Journal Info:
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Nlm Unique ID: 8306485 Medline TA: Health Mark Q Country: UNITED STATES |
Other Details:
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Languages: eng Pagination: 53-65 Citation Subset: H |
Affiliation:
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Department of Agricultural Economics, Texas A&M University, College Station 77843-2124, USA. |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Commerce Consumer Satisfaction / statistics & numerical data* Demography Diet, Fat-Restricted / psychology, utilization* Female Food Labeling Food Preferences / ethnology, psychology* Health Behavior Health Knowledge, Attitudes, Practice* Humans Male Marketing of Health Services Socioeconomic Factors United States |
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