Document Detail

Retail health marketing: evaluating consumers' choice for healthier foods.
MedLine Citation:
PMID:  11066716     Owner:  NLM     Status:  MEDLINE    
This study investigates the effect of socioeconomic and demographic variables, nutrition and health related factors, attitudes, and use of nutritional labels on consumers' choice for healthier food products. Seven equations are estimated representing different food types: luncheon meat, milk, cheese, ice cream, salad dressing, dessert, and meats. The results generally indicate that individuals who are less likely to choose a healthier alternative of a food product include: blacks, younger individuals, males, those with smaller households, smokers, those who take less exercise, those who are not on a special diet, those who are less aware about the linkage between diet and disease, those who put more importance on taste when food shopping, and those who less frequently use nutrition panels and labels that describe health benefits on food packages.
R M Nayga
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Health marketing quarterly     Volume:  16     ISSN:  0735-9683     ISO Abbreviation:  Health Mark Q     Publication Date:  1999  
Date Detail:
Created Date:  2000-09-29     Completed Date:  2000-09-29     Revised Date:  2004-11-17    
Medline Journal Info:
Nlm Unique ID:  8306485     Medline TA:  Health Mark Q     Country:  UNITED STATES    
Other Details:
Languages:  eng     Pagination:  53-65     Citation Subset:  H    
Department of Agricultural Economics, Texas A&M University, College Station 77843-2124, USA.
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MeSH Terms
Consumer Satisfaction / statistics & numerical data*
Diet, Fat-Restricted / psychology,  utilization*
Food Labeling
Food Preferences / ethnology,  psychology*
Health Behavior
Health Knowledge, Attitudes, Practice*
Marketing of Health Services
Socioeconomic Factors
United States

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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