Document Detail


Relationship between involvement and functional milk desserts intention to purchase. Influence on attitude towards packaging characteristics.
MedLine Citation:
PMID:  20609376     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
Consumers perceive functional foods as member of the particular food category to which they belong. In this context, apart from health and sensory characteristics, non-sensory factors such as packaging might have a key role on determining consumers' purchase decisions regarding functional foods. The aims of the present work were to study the influence of different package attributes on consumer willingness to purchase regular and functional chocolate milk desserts; and to assess if the influence of these attributes was affected by consumers' level of involvement with the product. A conjoint analysis task was carried out with 107 regular milk desserts consumers, who were asked to score their willingness to purchase of 16 milk dessert package concepts varying in five features of the package, and to complete a personal involvement inventory questionnaire. Consumers' level of involvement with the product affected their interest in the evaluated products and their reaction towards the considered conjoint variables, suggesting that it could be a useful segmentation tool during food development. Package colour and the presence of a picture on the label were the variables with the highest relative importance, regardless of consumers' involvement with the product. The importance of these variables was higher than the type of dessert indicating that packaging may play an important role in consumers' perception and purchase intention of functional foods.
Authors:
Gastón Ares; Mariángela Besio; Ana Giménez; Rosires Deliza
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Publication Detail:
Type:  Journal Article     Date:  2010-07-06
Journal Detail:
Title:  Appetite     Volume:  55     ISSN:  1095-8304     ISO Abbreviation:  Appetite     Publication Date:  2010 Oct 
Date Detail:
Created Date:  2010-09-13     Completed Date:  2010-12-22     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  England    
Other Details:
Languages:  eng     Pagination:  298-304     Citation Subset:  IM    
Affiliation:
Sección Evaluación Sensorial, Departamento de Ciencia y Tecnología de Alimentos, Facultad de Química, Universidad de la República, Gral. Flores 2124., Montevideo, Uruguay. gares@fq.edu.uy
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MeSH Terms
Descriptor/Qualifier:
Adolescent
Adult
Aged
Analysis of Variance
Attitude*
Consumer Participation
Dairy Products*
Female
Food Packaging*
Functional Food*
Humans
Male
Middle Aged
Questionnaires
Uruguay
Young Adult

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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