Document Detail

Rebranding Exercise: There's an App for That.
MedLine Citation:
PMID:  23113774     Owner:  NLM     Status:  In-Data-Review    
Abstract Historically, the approach of promoting exercise by emphasizing its effects on long-term health has predominated. Despite this tradition, there is no strong empirical support for such an approach. Recent work has argued that exercise suffers from a "branding problem" and efforts to promote exercise may be better served by switching the focus from the long-term benefits of exercise that improve health, to the immediate benefits of exercise that enhance quality of life. One way to disseminate and reinforce this message could be through a smartphone application designed to monitor daily improvements on quality of life constructs correlated with exercise participation.
Courtney J Stevens; Angela D Bryan
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  American journal of health promotion : AJHP     Volume:  27     ISSN:  0890-1171     ISO Abbreviation:  Am J Health Promot     Publication Date:    2012 Nov-Dec
Date Detail:
Created Date:  2012-11-01     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8701680     Medline TA:  Am J Health Promot     Country:  United States    
Other Details:
Languages:  eng     Pagination:  69-70     Citation Subset:  T    
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