Document Detail


Putting yourself in the skin of a black avatar reduces implicit racial bias.
MedLine Citation:
PMID:  23727712     Owner:  NLM     Status:  Publisher    
Abstract/OtherAbstract:
Although it has been shown that immersive virtual reality (IVR) can be used to induce illusions of ownership over a virtual body (VB), information on whether this changes implicit interpersonal attitudes is meager. Here we demonstrate that embodiment of light-skinned participants in a dark-skinned VB significantly reduced implicit racial bias against dark-skinned people, in contrast to embodiment in light-skinned, purple-skinned or with no VB. 60 females participated in this between-groups experiment, with a VB substituting their own, with full-body visuomotor synchrony, reflected also in a virtual mirror. A racial Implicit Association Test (IAT) was administered at least three days prior to the experiment, and immediately after the IVR exposure. The change from pre- to post-experience IAT scores suggests that the dark-skinned embodied condition decreased implicit racial bias more than the other conditions. Thus, embodiment may change negative interpersonal attitudes and thus represent a powerful tool for exploring such fundamental psychological and societal phenomena.
Authors:
Tabitha C Peck; Sofia Seinfeld; Salvatore M Aglioti; Mel Slater
Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2013-5-28
Journal Detail:
Title:  Consciousness and cognition     Volume:  22     ISSN:  1090-2376     ISO Abbreviation:  Conscious Cogn     Publication Date:  2013 May 
Date Detail:
Created Date:  2013-6-3     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9303140     Medline TA:  Conscious Cogn     Country:  -    
Other Details:
Languages:  ENG     Pagination:  779-787     Citation Subset:  -    
Copyright Information:
Copyright © 2013 Elsevier Inc. All rights reserved.
Affiliation:
Universitat de Barcelona, Event Lab, Facultat de Psicologia, Campus de Mundet - Edifici Teatre, Passeig de la Vall d'Hebron 171, 08035 Barcelona, Spain. Electronic address: tpeck@cs.duke.edu.
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